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…, they had her profile all wrong, from her income to her housing situation. “My trackers found me only sporadically and couldn’t always shadow me in my home city of Jersey City, N.J., which is apparently the Bermuda Triangle of data collection,” wrote Kaye. Kaye, who didn’t reveal her ethnicity in her article, was pegged as a medley of different races…
Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a robust website with video tutorials and a well-stocked knowledge base. Sure, that helps, but you also need to reach out to users personally and make them feel like you’re a human.