Bernadette Jiwa

  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    … View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016. Bernadette…

    Lush Digitalin Content- 13 readers -
  • Book Review & Interview: Meaningful: The Story of Ideas That Fly

    … For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark? Bernadette Jiwa uncovers that and more in her new book, Meaningful: The Story of Ideas That Fly. According to Jiwa, many companies miss an essential opportunity to focus…

    Ashley Zeckman/ TopRank®- 30 readers -
  • Join The TopRank Marketing Book Club

    … has joined the book club will receive an invite with the date, time and all other pertinent details. November’s Book Selection For our very first book, we will be reading, Meaningful: The Story of Ideas That Fly by Bernadette Jiwa. In this book, Bernadette explores the difference between companies that succeed and those that fail. She spent years…

    Ashley Zeckman/ TopRank®- 19 readers -