Bernie Borges

  • How To Succeed With Earned Media: 34 Case Studies

    … of an infographic from Copyblogger . Adam Franklin, Bluewire Media and author of Web Marketing That Works; Twitter: @Franklin_Adam 12. Earned media doesn’t get much better than Target’s compilation of user-generated videos of students opening college acceptance letters: That video made me cry, and I’m not a crier. It also served to reignite public interest…

    Heidi Cohen/ Heidi Cohenin How To's- 25 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at Analytics” attitude and jump in. 9. Mike Delgado –Experian-North America, @MikeDelgado Stop thinking “we tried that already and it didn’t work.” Figure out all the reasons why a campaign didn’t perform like you wanted and test again later. Test strategically – and don’t be afraid of failure. 10. Ric Dragon – DragonSearch, Author of Social…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … audiences. They do such a wonderful job producing great content that they don’t need to spend as much money promoting it. Check out the Hubspot SlideShare page to see how they collect leads on their slide decks, ebooks, and infographics. 9. Ric Dragon, DragonSearch, Author of Social Marketology. @RicDragon Again, with content marketing, you have…

    Heidi Cohen/ Heidi Cohenin EMail Content- 35 readers -
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