Bernie Borges

  • How To Succeed With Earned Media: 34 Case Studies

    …. Here’s an opinion piece developed and placed in newspapers across the country to coincide with the release of Mall Cop 11. [Note: Think about how you can take advantage of current events, even if they’re happening in different areas of interest from your business.] Nancy Tamosaitis-Thompson, Vorticom, Inc.; Twitter: @Vorticom 33. I think one…

    Heidi Cohen/ Heidi Cohenin How To's- 22 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • The Best Lead Generation Tips Ever

    … is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translates to unqualified buyers who need lots of persuasion to convert or they’ll never buy. The best lead generation tips ever from 24 experts. To improve your marketing…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. If your focused on building influence you can attract leads versus having to chase or pay for them. 20. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Creating downloadable resources like ebooks and whitepapers, promoting them through paid and organic means, and having interested parties opt-in to your email…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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