Bernie Borges

  • How To Succeed With Earned Media: 34 Case Studies

    …. Here’s an opinion piece developed and placed in newspapers across the country to coincide with the release of Mall Cop 11. [Note: Think about how you can take advantage of current events, even if they’re happening in different areas of interest from your business.] Nancy Tamosaitis-Thompson, Vorticom, Inc.; Twitter: @Vorticom 33. I think one…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … activity is best at impacting earlier stages of the purchase funnel, so many lead gen campaigns wind up looking like square pegs in round holes. 3. Bernie Borges – Find and Convert, @bernieborges Clearly the biggest mistake I see is asking to get married on the first date. That’s an obvious analogy for asking for too much from the first touch point…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … information? A subscription to your page or channel? Spell it out. 3. Bernie Borges – Find and Convert, @bernieborges Experiment with owned, earned and paid campaigns. Try something you’ve never tried before. Be willing to fail small and fast. 4. Michael Brenner – SAP and B2B Marketing Insider, @BrennerMichael The most effective way…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … a following, share product imagery, and spread such content through influencers on the network. B2B brands can build their follower bases on LinkedIn and start treating the job-hunting network like the media company that it is. 3. Bernie Borges, Find and Convert, @bernieborges A terrific way to generate leads through content marketing is to email…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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