Bernie Borges

  • How To Succeed With Earned Media: 34 Case Studies

    …. Bernie Borges, Find and Convert; Twitter: @BernieBorges 3. My favorite earned media example is Dove’s research on “The Truth About Beauty.” The results garnered significant press since the data showed that only 2% of women thought that they were beautiful. Dove’s research was ground breaking especially since the CPG firm was selling soap…

    Heidi Cohen/ Heidi Cohenin How To's- 16 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translates to unqualified buyers who need lots of persuasion to convert or they’ll never buy. The best lead generation tips ever from 24 experts. To improve your marketing…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    The Best Way To Use Content Marketing To Generate Leads Is content marketing part of your lead generation program? If so, is it as successful as it can be? Do you believe that content marketing and lead generation are for B2B companies only? According to research by Content Marketing Institute and MarketingProfs, 90% of B2C marketers use content marketing but only 34% believe that it’s effective.

    Heidi Cohen/ Heidi Cohen- 25 readers -
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