Bert Xia

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … purchased ads are targeted, what about the left over visitors that are not targeted? That traffic is known as remnant traffic. Remnant traffic is a problem for online publishers because it’s traffic that they are typically unable to monetize. In today’s online advertising market, many publishers, advertisers, and ad networks are not fully utilizing…

    Douglas Karr/ Marketing Technology Blog- 12 readers -