Best Branded Content

  • The Best Content Marketing of 2016

    … like promotional shlock or dry press releases. One of the stories even reached the front page of Reddit. Based on that combination of depth and impact, GE Reports earns a spot on this list. (Full disclosure: GE Ventures is a Contently client, which is separate from GE Reports.) 8. Denny’s: Facebook Live Q&A With a Pancake Most companies usually…

    Jordan Teicher/ The Content Strategistin Content- 35 readers -
  • The Best Branded Content of February

    …: Branded storytelling is so much more powerful when it focuses on what the humans inside a company care about, not what they sell. Think I missed anything? Have suggestions for next month’s roundup? Whether it’s targeted at bros, B2B, or B2B bros, holler at me @joelazauskas on Twitter or email lazer@contently.com. The post The Best Branded Content of February appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
  • The Best Branded Content of November

    … that just happens to be produced by a brand instead of a network. I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.” Indeed, don’t use your content to go out and tell people to buy a jet engine. Hell, don’t even go out and tell them…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • The Best Branded Content of August 2015

    …, onto the rest of this week’s best branded content—chosen for quality, not views: Organic Valley: The Brononymous Hotline (#SavetheBros) Organic Valley—the friendly dairy company that has captured 27 percent of the market share in your mom’s fridge—made a big splash with its hilarious “#SavetheBros” parody video in February. Now, the company…

    Joe Lazauskas/ The Content Strategistin Content Facebook- 25 readers -
  • The Best Branded Content of May

    …. And apparently, I’ve been missing out because the Rushkoff interview is just one of five HP Matter pieces that longform.org has chosen to feature in the last year. No wonder Meg Whitman, pictured above, is smiling so bright—her company, like the others featured here, are starting to crack the content code. Have a piece of branded content you loved…

    The Content Strategistin Social Content- 27 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 41 readers -
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