Best Branded Content

  • The Best Content Marketing of May: Brands, Take Note

    … and Issa Rae. A second issue has already been slated for September. Investing in a magazine will always be dangerous, but it seems like Airbnb took the right steps to address its past mistakes. For that, there’s reason to be optimistic. Andreessen Horowitz: AI Playbook Don’t expect the business world’s obsession with artificial intelligence to slow…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • The Best Content Marketing of 2016

    … This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking…

    Jordan Teicher/ The Content Strategistin Content- 45 readers -
  • The Best Branded Content of February

    …: Branded storytelling is so much more powerful when it focuses on what the humans inside a company care about, not what they sell. Think I missed anything? Have suggestions for next month’s roundup? Whether it’s targeted at bros, B2B, or B2B bros, holler at me @joelazauskas on Twitter or email lazer@contently.com. The post The Best Branded Content of February appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 35 readers -
  • The Best Branded Content of November

    … that just happens to be produced by a brand instead of a network. I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.” Indeed, don’t use your content to go out and tell people to buy a jet engine. Hell, don’t even go out and tell them…

    Joe Lazauskas/ The Content Strategistin Content- 34 readers -
  • The Best Branded Content of October

    … A few weeks ago, I wrote an article called, “Why Your Brand Needs to Have an Opinion.” It was a quick piece to write, but it struck a chord. Many folks shared it, and others reached out to me with some version of “Amen!” or “YES THIS!” or “Hi Joe—our digital agency can help with your brand opinion if you have time for a 27 minute call!” I think…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • The Best Branded Content of August 2015

    … In August, the impossible happened: ROI went viral. The most compelling piece of content marketing this past month was a blank four-minute video that made a big point about content measurement: YouTube views might be meaningless. Solve, an independent ad agency, drove 100,000 views to a blank video through YouTube pre-roll ads. It isn’t news…

    Joe Lazauskas/ The Content Strategistin Content Facebook- 31 readers -
  • The Best Branded Content of May

    … commercial. But it’s the kind of weird you can’t help but talk about, and in the marketing world, that counts as win. Heineken: Beco das Garrafas Earlier this month on The Content Strategist, Amanda Walgrove shared the story of Beco das Garrafas, a documentary that Heineken created about Rio De Janeiro’s wild party alley, a place where bottles were…

    The Content Strategistin Social Content- 30 readers -
  • The Best Branded Content of January

    … for 15 months now and I have no idea why. It feels like something that’s outside my own free will. Gillette must miss the ’80s more than Meatloaf. But credit Gillette for not sitting on the sidelines and targeting the only thing we men value more than convenience—sex. For their latest campaign, Gillette teamed with Tinder to analyze who wins—scruffy…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 47 readers -
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