Best Branded Content

  • The Best Content Marketing of May: Brands, Take Note

    …. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. Airbnb: Airbnbmag This isn’t Airbnb’s first foray into print. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. But Pineapple got canned after only one issue due to wary executives, according to The Wall Street…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • The Best Branded Content of September: Election Season

    … election that they’re doing so all over the internet with branded content. As Melissa Lafsky Wall pointed out in a timely article from last week, that’s not inherently bad. In fact, as some of the best branded content from this month showed, some brands have done it just right. Bisquick: “Pancakes vs. Waffles” Pancakes are the common man's…

    Jordan Teicher/ The Content Strategistin Content- 25 readers -
  • The Best Branded Content of May

    ….) Now, I know what you might be thinking: Joe, are Snapchat filters really branded content? I’d argue yes—they’re a content tool, one that inspires folks to make millions of pieces of use-generated content. With that in mind, let’s kick off this month’s roundup of the best branded content. Taco Bell: Taco Filter Can we taco bout how lit…

    Joe Lazauskas/ The Content Strategistin Content- 17 readers -
  • The Best Branded Content of February

    …: Branded storytelling is so much more powerful when it focuses on what the humans inside a company care about, not what they sell. Think I missed anything? Have suggestions for next month’s roundup? Whether it’s targeted at bros, B2B, or B2B bros, holler at me @joelazauskas on Twitter or email lazer@contently.com. The post The Best Branded Content of February appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 37 readers -
  • The Best Branded Content of January

    … were built for distinctly different channels, but the thread between them isn’t apparent. That’s a problem—and a difficult one to solve. But as the best branded content in January demonstrates, it can be done. Deadpool: The whole marketing campaign If you’re like me, you already can wait for the superhero movie trend to be over. Unfortunately…

    Dillon Baker/ The Content Strategistin Content- 24 readers -