Best Branded Content

  • The Best Content Marketing of May: Brands, Take Note

    …. Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. Airbnb: Airbnbmag This isn’t Airbnb’s first foray into print. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. But Pineapple got canned after only one issue due to wary executives, according to The Wall Street…

    Jordan Teicher/ The Content Strategistin Content- 18 readers -
  • The Best Content Marketing of 2016

    … be able to report on both sides of a complex issue with honesty and credibility. They can, however, educate and entertain. With this native feature produced by The New York Times’ T Brand Studio, Goldman Sachs has accomplished that feat by looking at the future of automobile technology and economics. We’ve covered the stellar reputation of T Brand…

    Jordan Teicher/ The Content Strategistin Content- 44 readers -
  • The Best Branded Content of February

    …: Branded storytelling is so much more powerful when it focuses on what the humans inside a company care about, not what they sell. Think I missed anything? Have suggestions for next month’s roundup? Whether it’s targeted at bros, B2B, or B2B bros, holler at me @joelazauskas on Twitter or email lazer@contently.com. The post The Best Branded Content of February appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • The Best Branded Content of November

    … to buy a toaster. Tell them a story that they’ll enjoy, and trust that the bump to your bottom line will follow. The best branded content of November did just that. (Thanks, as usual, to our awesome editorial intern, Esme Cribb, for helping research this roundup.) Microsoft: Future Visions Microsoft has found a content marketing sweet spot of late…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • The Best Branded Content of August 2015

    … In August, the impossible happened: ROI went viral. The most compelling piece of content marketing this past month was a blank four-minute video that made a big point about content measurement: YouTube views might be meaningless. Solve, an independent ad agency, drove 100,000 views to a blank video through YouTube pre-roll ads. It isn’t news…

    Joe Lazauskas/ The Content Strategistin Content Facebook- 29 readers -
  • The Best Branded Content of May

    … this month that I missed? Want to make suggestions for next month? Tweet me @joelazauskas. Previously in Best Branded Content: The Best Branded Content of April The Best Branded Content of March The Best Branded Content of February The Best Branded Content of January The Best Branded Content of 2014 The post The Best Branded Content of May appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 29 readers -
  • The Best Branded Content of January

    … years, Newcastle has been the only brand willing to capitalize on that opportunity in a big way. Or maybe it’s just that they’re the only brand with Aubrey Plaza on their side. Throughout January, the Parks and Recreation star has been the perfect celebrity shill for Newcastle’s campaign to get a bunch of brands to band together and blow…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 45 readers -
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