Best Branded Content

  • The Best Branded Content of February

    ….” Someone should probably be fired—or, at the very least, have snack privileges taken away for a week. Nonetheless, it’s a great example of a brand using internal data to tell a story. Bernie Sanders: “It’s Not Over” Political preferences aside, this is one of the most powerful campaign ads I’ve ever seen. Activist Erica Garner—daughter of Eric Garner…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
  • The Best Branded Content of November

    The branded content singularity is near. In November, a piece of content marketing rose to the top of the charts. I’m talking, of course, about GE’s fictional podcast, The Message, which tells the story of a group of cryptologists who use GE technology to decode a message spent from space 70 years ago. It rocketed up the iTunes chart to No.

    Joe Lazauskas/ The Content Strategist- 26 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • The Best Branded Content of August 2015

    … something new. (Even if that something new might give any six-year-old who stumbles upon it nightmares.) A German Literary Critic Reviews the IKEA Catalog With a circulation of 220 million copies worldwide, the IKEA Catalog is the most widely distributed print book in the world. (More than twice that of the bible; praise be the MALM Chest.) And yet…

    Joe Lazauskas/ The Content Strategistin Content Facebook- 22 readers -
  • The Best Branded Content of May

    … this month that I missed? Want to make suggestions for next month? Tweet me @joelazauskas. Previously in Best Branded Content: The Best Branded Content of April The Best Branded Content of March The Best Branded Content of February The Best Branded Content of January The Best Branded Content of 2014 The post The Best Branded Content of May appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 22 readers -
  • The Best Branded Content of January

    …, and for Lynch, who comes across as a funny, awesome dude here instead of the crotchety, selfish caricature many talking heads have made him out to be. Shoutout here to Danny Wong at Shareaholic, a content amplification platform, which releases one of the web’s most fascinating reports each month: an analysis of social referral traffic trends across 300,000…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -
  • The Best Branded Content of 2014

    … can content marketing do? Well, it can give us a photo essay on Martha Stewart as shot by Terry Richardson in a glossy magazine that’s distributed in over 40 countries. I’m not sure if that’s necessarily a good thing, but it’s significant nonetheless. Yes, luxury retailer Net-a-Porter’s Porter magazine is one of the most ambitious pieces of content…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
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