Best Branded Content

  • The Best Branded Content of February

    ….” Someone should probably be fired—or, at the very least, have snack privileges taken away for a week. Nonetheless, it’s a great example of a brand using internal data to tell a story. Bernie Sanders: “It’s Not Over” Political preferences aside, this is one of the most powerful campaign ads I’ve ever seen. Activist Erica Garner—daughter of Eric Garner…

    Joe Lazauskas/ The Content Strategistin Content- 24 readers -
  • The Best Branded Content of November

    … that just happens to be produced by a brand instead of a network. I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.” Indeed, don’t use your content to go out and tell people to buy a jet engine. Hell, don’t even go out and tell them…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
  • The Best Branded Content of October

    … and services provided by companies that are committed to positive social and environmental impact. In the U.S., 91 percent of consumers are likely to switch to a brand associated with a good cause. Not surprisingly, these attitudes are reflected in content marketing. Most successful branded content has some sort of cause behind it—big or small. It’s…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • The Best Branded Content of August 2015

    … something new. (Even if that something new might give any six-year-old who stumbles upon it nightmares.) A German Literary Critic Reviews the IKEA Catalog With a circulation of 220 million copies worldwide, the IKEA Catalog is the most widely distributed print book in the world. (More than twice that of the bible; praise be the MALM Chest.) And yet…

    Joe Lazauskas/ The Content Strategistin Content Facebook- 23 readers -
  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 24 readers -
  • The Best Branded Content of January

    … of its high-cholesterol glory. The restaurant chain is fluent in weird Twitter and racks up thousands of organic engagements on a daily basis. While scrolling through their feed, I realized this was the first time I thoroughly enjoyed reading a brand’s Twitter account, which is just about the highest compliment I can give. Don’t get me wrong: It’s…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 37 readers -
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