Best Branded Content

  • The Best Branded Content of February

    …: Branded storytelling is so much more powerful when it focuses on what the humans inside a company care about, not what they sell. Think I missed anything? Have suggestions for next month’s roundup? Whether it’s targeted at bros, B2B, or B2B bros, holler at me @joelazauskas on Twitter or email lazer@contently.com. The post The Best Branded Content of February appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 24 readers -
  • The Best Branded Content of November

    … to buy a toaster. Tell them a story that they’ll enjoy, and trust that the bump to your bottom line will follow. The best branded content of November did just that. (Thanks, as usual, to our awesome editorial intern, Esme Cribb, for helping research this roundup.) Microsoft: Future Visions Microsoft has found a content marketing sweet spot of late…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • The Best Branded Content of October

    … a trend I see repeatedly while researching what campaigns resonate the most for these “Best of Branded” roundups. Sometimes it’s a movement as monumental as equal rights; other times, it’s just making sense of a marketing industry that John Oliver ought to parody every single week. In October, we saw some truly impressive cause-driven branded content…

    Joe Lazauskas/ The Content Strategistin Content- 15 readers -
  • The Best Branded Content of August 2015

    …, onto the rest of this week’s best branded content—chosen for quality, not views: Organic Valley: The Brononymous Hotline (#SavetheBros) Organic Valley—the friendly dairy company that has captured 27 percent of the market share in your mom’s fridge—made a big splash with its hilarious “#SavetheBros” parody video in February. Now, the company…

    Joe Lazauskas/ The Content Strategistin Content Facebook- 23 readers -
  • The Best Branded Content of May

    … this month that I missed? Want to make suggestions for next month? Tweet me @joelazauskas. Previously in Best Branded Content: The Best Branded Content of April The Best Branded Content of March The Best Branded Content of February The Best Branded Content of January The Best Branded Content of 2014 The post The Best Branded Content of May appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 23 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 36 readers -
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