Best Practices

  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    … brand has shifted traditional marketing and advertising budgets to influencer partnerships and discussed their stance on transparency and best practices. But, then Ellie Altshuler, an attorney at Nixon Peabody, spoke. Altshuler, who specializes in influencer contracts, is the lead council for Digital Brand Architects. She discussed game-changing…

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • Does Your About Us Page Follow These Best Practices?

    … An About Us page is one of those pages detailed in every website checklist. It’s a more critical page than companies give it credit for. A great About Us page is often viewed by prospective employees and clients to learn more about the people behind a company. We often forget that it’s not just features and benefits that prospects are after…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 8 Best Practices for Brands Using Instagram Stories

    … Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. But simply using this feature doesn’t guarantee…

    ReelSEOin Social- 14 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

    … While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. Additionally, research from MarketsandMarkets predicts the video…

    ReelSEOin Social YouTube- 27 readers -
  • How brands can avoid getting dragged down the aisle of internet infamy

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a discussion around the United Airlines PR debacle. Clearly this event was a colossal system failure of a company culture. The gate agents, the police force, the cabin attendants, and the entire company set of rules and procedures had some role in this poor man being dragged…

    {grow}in Social How To's- 18 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 12 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you…

    {grow}in Content- 19 readers -
  • Best Practices for Permission-Based Email Marketing

    … was, if not the first, one of the earliest to study and popularize it. He coined the term “permission marketing,” which was the title of his first (and best-selling) 1999 book. Almost ten years later, he wrote more about it on his blog: “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages…

    Movable Ink Blogin EMail- 24 readers -
  • 3 Ways Automation Can Humanize Your Email Marketing Strategy

    … Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. And as all smart marketers know, sending…

    Movable Ink Blogin EMail- 24 readers -
  • Creating Dynamic Blog Photos

    … and white photography can be dynamic, powerful and in the proper scenario may be the best fit for a blog depending on the subject matter. Keep in mind the photography rule of thirds. That brings us to our next topic, color. Color Great photos can be stunning if color is applied properly. Something as simple as adjusting the contrast, brightness…

    E-Marketing Associates- 19 readers -
  • How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

    … the shorter, shallower alternative. Create a better visual experience. Half of the battle to capturing an audience is by providing them with content that is nice to look at and easy to consume. Create a video or an infographic to do battle with your competitor’s popular blog post, or an interactive map of the 50 best restaurants to try in Toronto…

    Visual.lyin Content How To's- 13 readers -
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