Best Practices

    • Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers

      Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. Ned is not a sympathetic character. His quest to rekindle a past acquaintanceship so he can sell life insurance quickly reveals Ned to be an a ...

      Movable Ink Blog- 7 readers -
    • 5 Super Easy Ways To Develop An Effective Sales Strategy

      STUFF YOU MAY LIKE Every business wants to make more sales and profit. This is the bottom line of every business and this is why an effective sales strategy is a must. If you want your business to continue to operate, there is an urgent need to come up with a sales focus. This will help drive the most amount of growth to your business.

      Anthony Williams/ 6 readers -
    • Go-to resources to modernize your marketing mindset

      By Mark Schaefer I have this little offering on my site where anybody can sign up for an hour of my time. It’s become a fun way to stay in touch with the business needs of small businesses, entrepreneurs and folks seeking a little help building their personal brand. Through dozens of conversations, I am beginning to see a common theme emerge with these business professionals.

      {grow}- 4 readers -
  • 10 Email Marketing Best Practices for 2018

    …. Knowing that 80% of industries now invest in AI and make it a competitive priority, how can you put it to use in your favourite email tools to improve your email marketing? Send time While you can make an educated guess as to what the best time is when it comes to sending emails, harnessing the power of machine learning to identify the best times…

    Movable Ink Blogin EMail- 20 readers -
  • 3 Best Practices for Universal App Campaigns

    … PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app…

    PPC Heroin Paid Search- 10 readers -
  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    … with more than one panelist asking at one point or another, “What do you think, Ellie?” Nevertheless, video marketers still need to know if “Sponsored is a dirty word or new normal. So, let me summarize what Altshuler had to say about how to be successful, creative, and remain authentic while working within the guidelines of the FTC. If you have any…

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    …, who stopped reading this column after the first 250 words. Now, for those long-time readers who know that I tend to keep the good stuff on the top shelf or at the end of the column, whichever is hardest to reach, let me share the following strategic insights, critical data, tactical advice, and trends in the digital video marketing business. Hey…

    Greg Jarboe/ ReelSEO- 21 readers -
  • Does Your About Us Page Follow These Best Practices?

    … Page Examples. They produced this beautiful infographic that shows 11 best practices to follow as you’re designing your own: Value Proposition – position your value proposition above the fold where users spend 80% of their time. Benefits – customers prefer reading about positive benefits rather than negatives. Evoke Emotions – your prospect…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 8 Best Practices for Brands Using Instagram Stories

    … Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. But simply using this feature doesn’t guarantee…

    ReelSEOin Social- 14 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

    … While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. Additionally, research from MarketsandMarkets predicts the video…

    ReelSEOin Social YouTube- 32 readers -
  • How brands can avoid getting dragged down the aisle of internet infamy

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a discussion around the United Airlines PR debacle. Clearly this event was a colossal system failure of a company culture. The gate agents, the police force, the cabin attendants, and the entire company set of rules and procedures had some role in this poor man being dragged…

    {grow}in Social How To's- 18 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 12 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … deck as client education, I’ve got three more below. Onboarding Onboarding is probably the best and most transparent place to educate your new client. We like to take this chance to underscore certain finer points (like terms and conditions from their already signed agreement) and add in education that hits those FAQs. Here’s what we include…

    {grow}in Content- 19 readers -
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