Best Practices

    • Does Your About Us Page Follow These Best Practices?

      An About Us page is one of those pages detailed in every website checklist. It’s a more critical page than companies give it credit for. A great About Us page is often viewed by prospective employees and clients to learn more about the people behind a company. We often forget that it’s not just features and benefits that prospects are after – they want to feel confident that t ...

      Douglas Karr/ Marketing Technology Blog- 20 readers -
    • 8 Best Practices for Brands Using Instagram Stories

      Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. But simply using this feature doesn’t guarantee that your brand will improve your ...

      ReelSEOin Social- 14 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

    While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. Additionally, research from MarketsandMarkets predicts the video streaming industry as a whole will be ...

    ReelSEO- 26 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … also find it helpful in better understanding their agreements with their merchants. Areas of consideration include: Paid Search and Display Advertising Software and Toolbar Advertising Social Media Advertising Represented Use of Trademarks and Brand Names Advertiser Offered Tools Permitted Publisher Classes Download the paper for free today. Thanks to the following council members for their work on this project: …

    The PMAin Affiliate- 11 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … deck as client education, I’ve got three more below. Onboarding Onboarding is probably the best and most transparent place to educate your new client. We like to take this chance to underscore certain finer points (like terms and conditions from their already signed agreement) and add in education that hits those FAQs. Here’s what we include…

    {grow}in Content- 19 readers -
  • Best Practices for Permission-Based Email Marketing

    … was, if not the first, one of the earliest to study and popularize it. He coined the term “permission marketing,” which was the title of his first (and best-selling) 1999 book. Almost ten years later, he wrote more about it on his blog: “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages…

    Movable Ink Blogin EMail- 24 readers -
  • 3 Ways Automation Can Humanize Your Email Marketing Strategy

    … customers through your product or service and include links to contact a real, live human where appropriate. Email automation best practices Automation is not one size fits all. Keep these best practices in mind when developing your email automation strategy: Create segments: With segmentation, you can send relevant content to specific groups…

    Movable Ink Blogin EMail- 23 readers -
  • Creating Dynamic Blog Photos

    … and white photography can be dynamic, powerful and in the proper scenario may be the best fit for a blog depending on the subject matter. Keep in mind the photography rule of thirds. That brings us to our next topic, color. Color Great photos can be stunning if color is applied properly. Something as simple as adjusting the contrast, brightness…

    E-Marketing Associates- 19 readers -
  • How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

    … Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better All content marketers and creators have…

    Visual.lyin Content How To's- 13 readers -
  • How Content & SEO Marketers Can Help Each Other Be Successful

    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing, demand generation, as well as sales and customer success. Next up? SEO. The dynamic between content marketing and SEO is interesting. 21 readers -
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