Best Western

Best Western International, Inc., operator of the Best Western Hotel brand, is the world's largest hotel chain, with about 4,200 hotels in over 110 countries.The chain, with its corporate headquarters in Phoenix, operates 2,163 hotels in North America alone. Best Western has a marketing program involving placement of free Wi-Fi access hotspots in its hotels.Since 2002, Best Western International has begun creating an upscale brand for some properties located in Europe and Asia: Best Western Premier.
Posts about Best Western
  • Forbes’ 50 Most Influential CMOs of 2014

    …. Jim Farley, Ford – /in/jim-farley 5. John Frascotti, Hasbro – /in/john-frascotti 6. Kristin Lemkau, JPMorgan Chase – @KLemkau 7. Trevor Edwards, Nike – /in/trevor-edwards 8. Beth Comstock, General Electric – @bethcomstock 9. Seth Farbman, Gap – @sethfarbman 10. Alain Visser, Volvo – Corporate bio 11. Matt Jauchius, Nationwide Mutual…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 26 readers -
  • Online reviews work, so why do so few hotels use them?

    …, but no reviews. Best Western Best Western uses TripAdvisor reviews, with an average rating and a link to read reviews. Unlike the Q Hotels implementation which takes users away from its site these reviews are shown further down the page. A much better idea. How should reviews be used? Let's look at Hotels.com for some good examples. OK, it's…

    Graham Charlton/ Econsultancyin Paid Search Google- 4 readers -
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