Best Western

Best Western International, Inc., operator of the Best Western Hotel brand, is the world's largest hotel chain, with about 4,200 hotels in over 110 countries.The chain, with its corporate headquarters in Phoenix, operates 2,163 hotels in North America alone. Best Western has a marketing program involving placement of free Wi-Fi access hotspots in its hotels.Since 2002, Best Western International has begun creating an upscale brand for some properties located in Europe and Asia: Best Western Premier.
Posts about Best Western
  • Forbes’ 50 Most Influential CMOs of 2014

    … Mark Addicks – General Mills. Here’s the full list of most influential CMOs and where I could find them, I added Twitter handles or links to LinkedIn profiles for each marketing executive in the list: 1. Phil Schiller, Apple – @pschiller 2. David Lauren, Ralph Lauren – @davidlauren 3. Tim Mahoney, General Motors – /in/timothy-mahoney 4…

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