Best Western

Best Western International, Inc., operator of the Best Western Hotel brand, is the world's largest hotel chain, with about 4,200 hotels in over 110 countries.The chain, with its corporate headquarters in Phoenix, operates 2,163 hotels in North America alone. Best Western has a marketing program involving placement of free Wi-Fi access hotspots in its hotels.Since 2002, Best Western International has begun creating an upscale brand for some properties located in Europe and Asia: Best Western Premier.
Posts about Best Western
  • Forbes’ 50 Most Influential CMOs of 2014

    … – @keithweed 27. Dorothy Dowling, Best Western – 28. Ola Kallenius, Mercedes-Benz – 29. Dana Anderson, Mondelez – /in/dana-anderson 30. Ariel Kelman, Amazon – @akelman 31. Michael Zuna, Aflac - @mzuna 32. Jeannine Haas, Avis Budget Group – @jninehaas 33. Karen Quintos, Dell – @karendellcmo 34. Ken Chaplin, Trans Union – /in/kenchaplin 35…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 19 readers -
  • Online reviews work, so why do so few hotels use them?

    … social proof. Premier Inn It's the same story for Premier Inn. No reviews on site, but some very good average review scores, as shown in Google snippets. It does use reviews in its PPC ads though. Malmaison I've found a hotel chain using customer reviews, but the manner of display is a little strange. For a start, it's easily missed, in the top…

    Graham Charlton/ Econsultancyin Paid Search Google- 2 readers -
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