Best Western

Best Western International, Inc., operator of the Best Western Hotel brand, is the world's largest hotel chain, with about 4,200 hotels in over 110 countries.The chain, with its corporate headquarters in Phoenix, operates 2,163 hotels in North America alone. Best Western has a marketing program involving placement of free Wi-Fi access hotspots in its hotels.Since 2002, Best Western International has begun creating an upscale brand for some properties located in Europe and Asia: Best Western Premier.
Posts about Best Western
  • Forbes’ 50 Most Influential CMOs of 2014

    … 100 million articles from news, blog, and social media sources, noting opinions from and reactions to CMOs from 500 of the Forbes Global 2000 largest companies. From that analysis, they created an influence score and ranking. eMarketer has reported in the past that consumers appreciate brands more when C-level executives are active on social media…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 22 readers -
  • Online reviews work, so why do so few hotels use them?

    … social proof. Premier Inn It's the same story for Premier Inn. No reviews on site, but some very good average review scores, as shown in Google snippets. It does use reviews in its PPC ads though. Malmaison I've found a hotel chain using customer reviews, but the manner of display is a little strange. For a start, it's easily missed, in the top…

    Graham Charlton/ Econsultancyin Paid Search Google- 2 readers -
Get the top posts daily into your mailbox!
More from around the web