Beth Comstock

  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Why Your Brand Needs to Have an Opinion

    … of Brand Development Elisa Cool wrote last week, the biggest possible audience isn’t always the best. If you cater to the lowest customer denominator, you’ll never end up talking to the audience you actually want to reach. I’ll take that one step further: No one will want to read your content, and you won’t have an audience at all. Think about…

    Joe Lazauskas/ The Content Strategist- 18 readers -