Better Business Model

  • Audience First: How to Build a Business Without a Product

    … them along as he moved to his next business idea. This eureka moment sparked Content Inc. Pulizzi now runs a mini-empire based around the Content Inc. model, which he calls the better business model. Very meta indeed. Case Study: Apple Rubber Apple Rubber, a leader in rubber compounds and sealing technology, is as an excellent example of a company…

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