Better Business Model

  • Audience First: How to Build a Business Without a Product

    …. Here’s how it’s done: What is the Content Inc. Model? Joe Pulizzi, who is considered the progenitor of the Content Inc. model, stumbled upon the method’s effectiveness after his first startup failed. Although the product didn’t work out, he had managed to amass a considerable following in the process. Once he had their attention, he knew he could bring…

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