Better Business Practices

  • Plan Run Evaluate Improve Your Marketing Efforts

    … If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development. Here's a Couple of Pros and Cons for Applying Agile to Your Marketing Efforts The idea, which originated in the world of software…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Why My Contact Form Is Not The Best Place to Pitch Me

    … to get really, really annoyed with people who try to take shortcuts when they’re attempting to earn our business. Which brings me to a particular pet peeve: salespeople trying to solicit me through the contact forms on my website. I suspect I’m not the only one who dislikes being approached this way. I get that there are desperate professionals out…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 7 readers -
  • Slave-Free Since Always: No Unpaid Marketing Interns

    … their knowledge, and assess their team-fit – all quite well and fine – at virtually no risk to the business. And that's where my issue with the practice surfaces. I'm pretty much against the concept of slave labour. Are Unpaid Internships Good for Your Agency? Often, I vent my distaste for RFPs asking for spec work as being a waste of time…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • Is This What the Collaborative Economy Looks Like?

    … The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks. Jeremiah’s idea isn’t complicated: that people and businesses are getting together to fund, share, and promote new ways of doing things, and that’s changing the way businesses and industries work…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Social- 9 readers -