Betty Crocker

Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director.
Posts about Betty Crocker
  • How to Stand Out in Crowded Inboxes

    … and VaynerMedia founder Gary Vaynerchuk said, “Storytelling is by far the most underrated skill in business.” Not every email needs to be measured in sales. Sometimes brand loyalty can be of equal value. For example, Betty Crocker occasionally emails subscribers recipe tips related to their product, poll results, and an “Ask Betty” feature…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 16 readers -
  • Letting Go: Why Brands Should Embrace Freelance Storytellers

    …. But something magical can happen when companies look outside their own walls for ideas from agencies, independent creatives, and freelancers. Take General Mills, who decided to break their own in-house content Jello-mold when building their site Tablespoon. “While we did have Betty Crocker and all of these large assets and and skilled content…

    Natalie Burg/ The Content Strategist- 13 readers -
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