Bia/Kelsey

  • Report: More Than 70% of Franchisees Use a Digital Agency

    …% of the franchisees polled touting the medium’s ROI. “What people say they do, and what they get ROI from can often be vastly different,” Celine Matthiessen, VP, the company’s VP of analytics and insights told Street Fight. “We find that what people say they do and what they budget for can often be different as well.” She said that franchises spend…

    David Hirschman/ Street Fight- 23 readers -
  • Why Selling to Partners and Resellers Is Never a Straight Path

    … Working as a business development director in the digital media space — selling to resellers and partners — is one of the more challenging roles a salesperson can take on. Prior to joining a SaaS company, I worked in a consulting role at BIA/Kelsey where I was connecting digital product companies with reseller channels. My perception was that ad…

    Street Fight- 15 readers -
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