Bia/Kelsey

  • Report: More Than 70% of Franchisees Use a Digital Agency

    … Report: More Than 70% of Franchisees Use a Digital Agency February 3, 2016 by David Hirschman Leave a Comment Filed Under: News Franchisees or licensees of national companies (and their co-op spending) represent an important segment of the local digital marketing ecosystem, and a new report from BIA/Kelsey reveals that many of these…

    David Hirschman/ Street Fight- 17 readers -
  • Why Selling to Partners and Resellers Is Never a Straight Path

    … Working as a business development director in the digital media space — selling to resellers and partners — is one of the more challenging roles a salesperson can take on. Prior to joining a SaaS company, I worked in a consulting role at BIA/Kelsey where I was connecting digital product companies with reseller channels. My perception was that ad…

    Street Fight- 13 readers -
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