"Bibbidi-Bobbidi-Boo" (also called "The Magic Song") is a novelty song, written in 1948 by Al Hoffman, Mack David, and Jerry Livingston. It was introduced in the 1950 film Cinderella, performed by actress Verna Felton.Ilene Woods and The Woodsmen with Harold Mooney and His Orchestra recorded it in Hollywood on October 26, 1949. It was released by RCA Victor Records as catalog number 31-00138B and by EMI on the His Master's Voice label as catalog numbers B 9970, SG 2371, HM 3755 and JM 2678.A recording by Perry Como and The Fontane Sisters was the most popular.
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    … So what do Rodney Dangerfield and B2B marketers have in common? Dangerfield’s, “I don’t get no respect” mantra is a familiar feeling for marketing professionals working in the B2B space – at least until MarketingProfs holds their annual B2B Marketing Forum. I spent three days at the Boston conference this year and it reinforced what I’ve been…

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