Bid Adjustments

  • 30 PPC Tips to Keep You Ahead of the Competition – Part 3

    … aspect of your account you should evaluate during your optimization is the effectiveness of your conversion tracking. Over time, changes to ad copy can lead to varying click-through rates and conversions, so it pays to monitor how well (or not) your previous strategies are performing now. If a cluster of keywords that used to perform strongly…

    whoisjonleuty.comin Paid Search Blogging- 15 readers -
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