Bid Adjustments

    • Smart RLSA Tips for the Holiday Season

      September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid adjustments are really effective.

      PPC Hero- 14 readers -
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