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September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid adjustments are really effective.
…: How to I create this kind of targeting? Intermediate: What kind of geo targeting should I use? Expert: How can I “advance” my geo-targeting strategies? Introduction We’ll begin with Google and Bing campaigns, as they’re often the most common type of paid search campaigns you’ll start with. Within each platform you’ll find a Settings tab…