Bid Management

    • Prioritizing Your PPC Platform Needs

      August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.

      PPC Heroin Paid Search Retargeting- 15 readers -
    • Automate Your Manual Bidding Strategy Using Supermetrics

      August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding.

      PPC Heroin Paid Search- 15 readers -
  • Decoding The PPC Bid Management Technology Matrix

    … June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly…

    Cassie Oumedian/ PPC Heroin Paid Search- 22 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    …, advertisers with strict CPC KPIs or low conversion data should be especially careful when using ECPC. Another aspect of ECPC to keep in mind is the automation does not adjust bids based on device. Even with the 30% cap removal, be sure to use positive and negative device bid modifiers to help optimize ad delivery. Potential Results Even though AdWords…

    PPC Heroin Affiliate Paid Search- 27 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity. Connexity Buys Back Share Up until last night’s announcement of Connexity acquiring PriceGrabber, we…

    RKGBlogin Google- 17 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … engines is significant. We are huge supporters of this functionality and applaud its similarity to what Google offers advertisers with Product Listing Ads. While the success of Product Listing Ads is largely due to Google’s massive traffic volume and its product serving algorithm, part of it is likely driven by the fact that advertisers don’t need…

    RKGBlog- 11 readers -
  • Determining PPC Budget Growth In 2015 – The State Of Paid Search

    …. Automation Last but not least is the opportunity for automation. The more settings, rules and requirements that need to be monitored means there is more room for error. To minimize error it makes sense to implement budget automation and at the same time it will save you time and headache. For more on budget automation check out Jeff Baum’s post…

    PPC Heroin Social Paid Search- 15 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … There are numerous ways that customers can engage with brands online. While each consumer interaction drives value for a brand, certain actions are not as measurable as a traditional lead or revenue-generating events. Today consumers are shopping across devices, downloading apps, and searching online before buying in-stores. As consumer behavior…

    RKGBlogin Paid Search Google How To's- 9 readers -
  • Video: 3 Holiday Tips for Display Campaigns

    … As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season. VIDEO TRANSCRIPT Michelle Alfano: Hi, I’m Michelle Alfano, RKG’s Director of Display Management. I’m back…

    RKGBlogin Paid Search Display YouTube- 6 readers -
  • How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

    As more and more advertisers expand their paid search programs onto mobile phones, it’s natural to wonder what keywords will be most successful. The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently.

    RKGBlog- 17 readers -
  • The Impact of Campaign Structure on Bid Management – Part II

    … The second most common structural issue impacting bidding performance is a lack of statistically significant volume necessary to make accurate predictions. Yes, I’m talking about long-tail keywords. These tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Let me start with the most severe…

    Miles Olsen/ PPC Hero- 10 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … don’t match, and thus we run into problems. Consider an education advertiser bidding on the broad match keyword ‘dental hygienist school’. This keyword may be getting matched to searches for both ‘industrial hygiene school’ and ‘dental hygiene school’. These search terms will certainly have vastly different conversion rates. If one keyword…

    Miles Olsen/ PPC Heroin Google- 7 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … ads and on your landing pages. You'll be off to a good start. You can hover over a keyword's little speech bubble to find out more information about why it might be getting quality scores reduced. Develop A Strategic Bid Game Plan It's really easy to do a bid change each week or bi-weekly and think: "this keyword is doing great at a 3 ad position…

    Amanda West Bookwalter/ PPC Hero- 10 readers -
  • A Review of Hero Pro’s Bid Adjusters

    … is not, based on time, location, and analytics? USING BID ADJUSTER SERVICES: THREE TYPES There IS such a tool. Hero Pro's Bid Adjusters allow you to determine which devices are most effective, as well as the time and geo-location of your traffic, and adjust it accordingly. Hero Pro's Bid Adjuster Tools offer three types of bid adjustments: DEVICE BID ADJUSTER…

    PPC Hero- 6 readers -
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