Bid Management

  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … that “the CSEs are dying”. While that statement is true to a certain degree, there is arguably long-term potential for the few engines that offer more sophisticated bidding tools or have powerful, far-reaching shopping networks. Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines…

    RKGBlogin Google- 16 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 6 readers -
  • Five Themes from the AdWords Livestream

    Five Themes from the AdWords Livestream posted by Andy Taylor | May 6, 2015 | leave a comment Google hosted another livestream event yesterday, announcing their newest innovations and tools while providing insight on themes they’ve been focusing on in their product development. While none of the individual announcements were earth-shattering or will impact all advertisers ...

    Andy Taylor/ RKGBlog- 12 readers -
  • Determining PPC Budget Growth In 2015 – The State Of Paid Search

    …. Automation Last but not least is the opportunity for automation. The more settings, rules and requirements that need to be monitored means there is more room for error. To minimize error it makes sense to implement budget automation and at the same time it will save you time and headache. For more on budget automation check out Jeff Baum’s post…

    PPC Heroin Social Paid Search- 12 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … tracking across multiple devices. Advertisers can use Estimated Total Conversions to better measure conversion events driven by cross-device interactions, phone calls, and eventually store visits. In this Google Hangout, practitioners discuss the use of Estimated Total Conversions in better optimizing their programs and gaining customer insights. We…

    RKGBlogin Paid Search Google How To's- 7 readers -
  • Video: 3 Holiday Tips for Display Campaigns

    … As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season. VIDEO TRANSCRIPT Michelle Alfano: Hi, I’m Michelle Alfano, RKG’s Director of Display Management. I’m back…

    RKGBlogin Paid Search Display YouTube- 5 readers -
  • How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

    … Search Strategy Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.... Video: Latest Research On Mobile Paid Search Performance Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report. ... Video: Google Carousel’s Impact On Paid Search In Dossier 4.3 Rachel Harvey describes an issue we've identified with Google Carousel affecting paid search programs and offers five... …

    RKGBlogin Paid Search Google How To's- 14 readers -
  • The Impact of Campaign Structure on Bid Management – Part II

    … The second most common structural issue impacting bidding performance is a lack of statistically significant volume necessary to make accurate predictions. Yes, I’m talking about long-tail keywords. These tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Let me start with the most severe…

    Miles Olsen/ PPC Hero- 5 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues…

    Miles Olsen/ PPC Heroin Google- 4 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … to ensure you're spending your full budget during those prime hours. Segment Match Type At The Campaign Level There's been a lot of chatter lately about match type segmentation on Eric's recent blog post, and I wrote a post on the subject a few months back. No matter your feelings on ad group level match type segmentation or even just match type…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • A Review of Hero Pro’s Bid Adjusters

    … is not, based on time, location, and analytics? USING BID ADJUSTER SERVICES: THREE TYPES There IS such a tool. Hero Pro's Bid Adjusters allow you to determine which devices are most effective, as well as the time and geo-location of your traffic, and adjust it accordingly. Hero Pro's Bid Adjuster Tools offer three types of bid adjustments: DEVICE BID ADJUSTER…

    PPC Hero- 5 readers -
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