Bid Management

  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    May 23, 2017 Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance.

    PPC Hero- 24 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 17 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 8 readers -
  • Determining PPC Budget Growth In 2015 – The State Of Paid Search

    …% of respondents who said they planned to increase their budget in 2014. However, 10% does still mean growth. So, why is it that budgets will or will not increase? The following could be factors in determining whether or not budgets are increased: Distribution across various platforms Traffic Competition CPC (cost-per-click) Automation Distribution…

    PPC Heroin Social Paid Search- 13 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … continues to change, marketers need to be able to see a more complete and accurate picture of how their programs are driving conversions. Only then will they be able to set appropriate bids and allocate budgets that are in line with the true value of their campaigns. Google’s Estimated Total Conversions tool is a great first step in improving…

    RKGBlogin Paid Search Google How To's- 8 readers -
  • Video: 3 Holiday Tips for Display Campaigns

    … As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season. VIDEO TRANSCRIPT Michelle Alfano: Hi, I’m Michelle Alfano, RKG’s Director of Display Management. I’m back…

    RKGBlogin Paid Search Display YouTube- 6 readers -
  • The Impact of Campaign Structure on Bid Management – Part II

    … The second most common structural issue impacting bidding performance is a lack of statistically significant volume necessary to make accurate predictions. Yes, I’m talking about long-tail keywords. These tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Let me start with the most severe…

    Miles Olsen/ PPC Hero- 9 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues…

    Miles Olsen/ PPC Heroin Google- 7 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … ads and on your landing pages. You'll be off to a good start. You can hover over a keyword's little speech bubble to find out more information about why it might be getting quality scores reduced. Develop A Strategic Bid Game Plan It's really easy to do a bid change each week or bi-weekly and think: "this keyword is doing great at a 3 ad position…

    Amanda West Bookwalter/ PPC Hero- 10 readers -
  • A Review of Hero Pro’s Bid Adjusters

    … is not, based on time, location, and analytics? USING BID ADJUSTER SERVICES: THREE TYPES There IS such a tool. Hero Pro's Bid Adjusters allow you to determine which devices are most effective, as well as the time and geo-location of your traffic, and adjust it accordingly. Hero Pro's Bid Adjuster Tools offer three types of bid adjustments: DEVICE BID ADJUSTER…

    PPC Hero- 6 readers -
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