Bid Management

  • Automate Your Manual Bidding Strategy Using Supermetrics

    …. Automated bidding can be helpful, especially in larger accounts where bid changes might need to be made quickly. There are third-party systems like Acquisio and Marin, or in the interfaces themselves, like Google’s smart bidding strategies. Manual bidding also has its advantages. In some cases, automation may change bids based off short-term…

    PPC Heroin Paid Search- 18 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Decoding The PPC Bid Management Technology Matrix

    … June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly…

    Cassie Oumedian/ PPC Heroin Paid Search- 22 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    … is an automated bidding strategy that increases your manual bid amounts up to 30% if Google’s algorithm thinks a certain click is more likely to convert. The algorithm takes a user’s device, location, browser, and the time of day into consideration when automatically adjusting bids. ECPC works for Search, Shopping, and Display campaigns. Any manual bid…

    PPC Heroin Affiliate Paid Search- 30 readers -