Bid Management

  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 16 readers -
  • CSE Bid Management & The Decline of the Rate Card

    … CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

    RKGBlog- 6 readers -
  • How Can Marketers Work to Measure Total Paid Search Value?

    … continues to change, marketers need to be able to see a more complete and accurate picture of how their programs are driving conversions. Only then will they be able to set appropriate bids and allocate budgets that are in line with the true value of their campaigns. Google’s Estimated Total Conversions tool is a great first step in improving…

    RKGBlogin Paid Search Google How To's- 7 readers -
  • Video: 3 Holiday Tips for Display Campaigns

    … As marketers prepare their digital campaigns for the holidays, it’s important to look at specific tactics to optimize each channel. In this video, learn tips on how to get your display campaigns in great shape for the holiday season. VIDEO TRANSCRIPT Michelle Alfano: Hi, I’m Michelle Alfano, RKG’s Director of Display Management. I’m back…

    RKGBlogin Paid Search Display YouTube- 5 readers -
  • The Impact of Campaign Structure on Bid Management – Part II

    … In my last post, I discussed how the mismatching of search terms to keywords can dramatically impact bidding decisions and the resulting performance. In this post, I’m going to address another campaign structure issue that impacts the way we bid on low volume keywords. Structural Problem #2: Grouping Keywords to Support Long-Tail Predictions…

    Miles Olsen/ PPC Hero- 5 readers -
  • The Impact of Campaign Structure on Bid Management – Part I

    … unrelated to bid levels that are hurting performance. Most commonly, I find bidding inefficiencies resulting from campaign structure issues. I think we all intuitively know that structure impacts bidding, but it is something frequently overlooked and forgotten when analyzing bidding performance. The truth of the matter is, campaign structure can…

    Miles Olsen/ PPC Heroin Google- 5 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … to ensure you're spending your full budget during those prime hours. Segment Match Type At The Campaign Level There's been a lot of chatter lately about match type segmentation on Eric's recent blog post, and I wrote a post on the subject a few months back. No matter your feelings on ad group level match type segmentation or even just match type…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • A Review of Hero Pro’s Bid Adjusters

    … is not, based on time, location, and analytics? USING BID ADJUSTER SERVICES: THREE TYPES There IS such a tool. Hero Pro's Bid Adjusters allow you to determine which devices are most effective, as well as the time and geo-location of your traffic, and adjust it accordingly. Hero Pro's Bid Adjuster Tools offer three types of bid adjustments: DEVICE BID ADJUSTER…

    PPC Hero- 5 readers -
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