Bid Modifiers

  • Adwords Event Recap: Device-Specific Bid Adjustments

    …, further encouraging the consolidated campaign strategy. For those who still prefer to set bid adjustments manually, use the below steps for calculating bids by device: Change main bids at the aggregate keyword level (equal to average bid for three devices). Segment performance report by device. Calculate the full value conversions of devices (including…

    PPC Heroin Paid Search- 20 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … Simple data based bid adjustments without the hassle. When it comes time to make changes to your Enhanced Campaigns leveraging the power of new tools on the market to extend the power of your current tools allows you to do more in less time, move faster and make smarter decisions. To help AdWords advertisers save time, bolster high performing…

    Jeremy Page/ PPC Heroin Paid Search- 13 readers -