Bid Modifiers

  • Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, And Experts

    August 23, 2016 In paid search, setting geographic targets is Day One. Whether it’s to exclude places you cannot sell or serve to, or to specifically target your primary customer base, the implementation of geo-targets is on the Must-Do list for a proper PPC campaign. Having cleared that up, we’re now onto the next layer of questions: Intro: How to I create this kind of tar ...

    Carrie Albright/ PPC Hero- 7 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …. For customers with smaller budgets, it should be noted that the account should average 50 conversions over the past 30 days in order for Smart Bidding to work properly. Device-specific bid adjustments can be built into scripts, with API support also available. It is now expected that each device will have its own modifier, with the base bid set equal to the average bid for the three device types.…

    PPC Heroin Paid Search- 16 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … between devices to communicate, shop, and stay entertained. To reach them you have to engage them wherever they are. Compare mobile CPA vs. desktop/tablet CPA. Better targeting and more value for your money. See a big lift in your ROI. GEO BID ADJUSTER Geographic bid modifiers provide a great way to adjust keyword bid strategy based…

    Jeremy Page/ PPC Heroin Paid Search- 12 readers -
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