Bid Modifiers

  • Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, And Experts

    August 23, 2016 In paid search, setting geographic targets is Day One. Whether it’s to exclude places you cannot sell or serve to, or to specifically target your primary customer base, the implementation of geo-targets is on the Must-Do list for a proper PPC campaign. Having cleared that up, we’re now onto the next layer of questions: Intro: How to I create this kind of tar ...

    Carrie Albright/ PPC Hero- 23 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …. For customers with smaller budgets, it should be noted that the account should average 50 conversions over the past 30 days in order for Smart Bidding to work properly. Device-specific bid adjustments can be built into scripts, with API support also available. It is now expected that each device will have its own modifier, with the base bid set equal to the average bid for the three device types.…

    PPC Heroin Paid Search- 31 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … Simple data based bid adjustments without the hassle. When it comes time to make changes to your Enhanced Campaigns leveraging the power of new tools on the market to extend the power of your current tools allows you to do more in less time, move faster and make smarter decisions. To help AdWords advertisers save time, bolster high performing…

    Jeremy Page/ PPC Heroin Paid Search- 18 readers -
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