Bid Modifiers

  • Creative Ways To Manage Multiple Brands In Auction

    … October 3, 2017 It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your…

    PPC Hero- 10 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … cross-device, in-store, etc.). The assisting devices tool in AdWords can help with this, as well as your individual knowledge and experience based on your specific industry and customers. Calculate new bid adjustment change: Don’t forget to include previous bid adjustments in your calculations when making updates. Be aware of diminishing marginal…

    PPC Heroin Paid Search- 31 readers -