Bid Modifiers

  • Adwords Event Recap: Device-Specific Bid Adjustments

    … the consolidated campaign recommendations in addition to Search campaigns. Where mobile ads do not perform as well as desktop, advertisers are encouraged to use bid modifiers to reduce mobile bids, rather than eliminating mobile. Smart Bidding will override manual bid adjustments, but the ability to set Target CPA by device should offset this concern…

    PPC Heroin Paid Search- 18 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … ads and cut ineffective spend we created a trio of bid modifier recommendation tools so you can place the right ad in front of the right person at the right time, without the hassle. Get more clicks and make your budget go further. Hero Pro's three bid adjustment tools lets you shorten your to-do-list and simplify your day by providing suggested…

    Jeremy Page/ PPC Heroin Paid Search- 13 readers -
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