Bid Modifiers

  • Creative Ways To Manage Multiple Brands In Auction

    … October 3, 2017 It is easy to bid against your competitors in the paid search auction. You can implement an automated bid strategy, like outrank or top of page. You can bid on competitor terms or target audiences that show an interest in your competitors’ brand. All can help to ensure that your brand is winning for the top spot against your…

    PPC Hero- 10 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … campaigns. Keyword-level bid adjustments can be achieved by grouping keywords of similar performance and setting bids at the ad group level. Device-specific ad copy is another favored benefit, however, this can still be achieved in a consolidated campaign by utilizing ad customizers within ad copy text. Testing Adwords Smart Bidding (formerly, auto…

    PPC Heroin Paid Search- 31 readers -
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