Bid Strategy

  • Adwords Event Recap: Device-Specific Bid Adjustments

    … the consolidated campaign recommendations in addition to Search campaigns. Where mobile ads do not perform as well as desktop, advertisers are encouraged to use bid modifiers to reduce mobile bids, rather than eliminating mobile. Smart Bidding will override manual bid adjustments, but the ability to set Target CPA by device should offset this concern…

    PPC Heroin Paid Search- 31 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …,” consider yourself warned on just targeting Top of Page position. v. Return On Ad Spend With this feature AdWords predicts future conversions and values based on conversion values advertisers set up. Simple enough, right? Sure, but make sure to note the following: 1) You must be eligible, meaning there must be 30 conversions in 30 days for your…

    Carrie Albright/ PPC Heroin Paid Search Google- 20 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … that when first starting CPA bidding cost-per-conversions will fluctuate for the first couple days after I've changed the bid strategy. If I make a change, could it all go wrong? Yes and no. Speaking anecdotally, I have added ad groups, restructured a campaign and implemented day parting to CPA Bidding campaigns and seen no lull in performance. However…

    Kristina Mclane/ PPC Heroin Affiliate- 11 readers -
  • A Guide to AdWords Bid Adjustments

    … Bid adjustments are a fundamental part of PPC. It's important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we'll go over the native features in the AdWords interface and the pros and cons…

    Rachael Law/ PPC Heroin Paid Search- 17 readers -
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