Bid Strategy

  • Adwords Event Recap: Device-Specific Bid Adjustments

    …. For customers with smaller budgets, it should be noted that the account should average 50 conversions over the past 30 days in order for Smart Bidding to work properly. Device-specific bid adjustments can be built into scripts, with API support also available. It is now expected that each device will have its own modifier, with the base bid set equal to the average bid for the three device types.…

    PPC Heroin Paid Search- 18 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts. Conversion Optimizer is a campaign-level bidding option that allows you to set your CPA goal as it searches for as many…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … that when first starting CPA bidding cost-per-conversions will fluctuate for the first couple days after I've changed the bid strategy. If I make a change, could it all go wrong? Yes and no. Speaking anecdotally, I have added ad groups, restructured a campaign and implemented day parting to CPA Bidding campaigns and seen no lull in performance. However…

    Kristina Mclane/ PPC Heroin Affiliate- 7 readers -
  • A Guide to AdWords Bid Adjustments

    … of each. Manual Bidding If you are like many of us Hanapin Account Managers, you prefer to have the most control possible. This usually translates into manual bid changes through an Excel spreadsheet. Your bidding strategy will vary from account to account, but this strategy is generally how we approach the process: Keywords with relatively low…

    Rachael Law/ PPC Heroin Paid Search- 13 readers -
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