Bid Strategy

  • Adwords Event Recap: Device-Specific Bid Adjustments

    …, further encouraging the consolidated campaign strategy. For those who still prefer to set bid adjustments manually, use the below steps for calculating bids by device: Change main bids at the aggregate keyword level (equal to average bid for three devices). Segment performance report by device. Calculate the full value conversions of devices (including…

    PPC Heroin Paid Search- 26 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    … conversions as possible at that target. How does it work? After your campaign has acquired enough data, Google’s magical algorithms will attempt to predict where your success will be found. Conversion Optimizer is based on knowing what your most profitable clicks right at this moment. If a placement (for DCO) or bid (for Search) doesn’t work, Google…

    Carrie Albright/ PPC Heroin Paid Search Google- 19 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … Using CPA bidding is like living with an unpredictable pet. He's as likely to bite your guest's hand, as be a saint. There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of Team CPA Bidding. As soon as a campaign is eligible, the CPA Bidding alert appears as a notification. But there's one…

    Kristina Mclane/ PPC Heroin Affiliate- 11 readers -
  • A Guide to AdWords Bid Adjustments

    … Bid adjustments are a fundamental part of PPC. It's important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we'll go over the native features in the AdWords interface and the pros and cons…

    Rachael Law/ PPC Heroin Paid Search- 16 readers -
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