Bid Strategy

  • Adwords Event Recap: Device-Specific Bid Adjustments

    … August 10, 2016 On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid…

    PPC Heroin Paid Search- 16 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    … to fit your needs. You can also access these options within the interface, under Bid Strategy as shown below: So now that you know how to find them, let’s break them down: i. Maximize Clicks If your intention is to increase visitors to your site, be it for branding purposes or to increase your remarketing list, bidding to maximize clicks does just…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … Using CPA bidding is like living with an unpredictable pet. He's as likely to bite your guest's hand, as be a saint. There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of Team CPA Bidding. As soon as a campaign is eligible, the CPA Bidding alert appears as a notification. But there's one…

    Kristina Mclane/ PPC Heroin Affiliate- 7 readers -
  • A Guide to AdWords Bid Adjustments

    … Bid adjustments are a fundamental part of PPC. It's important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we'll go over the native features in the AdWords interface and the pros and cons…

    Rachael Law/ PPC Heroin Paid Search- 13 readers -
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