Bid Strategy

  • Google Target Outranking Share Bid Strategy Success

    … the marked percentage the more the daily cost could rise. Max Bid Limit – This setting allows the advertiser to set a max bid limit and helps if two domains are using the Target outranking share strategy. The automation will increase the bids until one reaches their set max limit. Bid Automation – Advertisers maintain the ability within this bid…

    PPC Heroin Paid Search Google- 16 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … the consolidated campaign recommendations in addition to Search campaigns. Where mobile ads do not perform as well as desktop, advertisers are encouraged to use bid modifiers to reduce mobile bids, rather than eliminating mobile. Smart Bidding will override manual bid adjustments, but the ability to set Target CPA by device should offset this concern…

    PPC Heroin Paid Search- 31 readers -