Bid Strategy

  • Adwords Event Recap: Device-Specific Bid Adjustments

    …, further encouraging the consolidated campaign strategy. For those who still prefer to set bid adjustments manually, use the below steps for calculating bids by device: Change main bids at the aggregate keyword level (equal to average bid for three devices). Segment performance report by device. Calculate the full value conversions of devices (including…

    PPC Heroin Paid Search- 25 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts. Conversion Optimizer is a campaign-level bidding option that allows you to set your CPA goal as it searches for as many…

    Carrie Albright/ PPC Heroin Paid Search Google- 18 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … that when first starting CPA bidding cost-per-conversions will fluctuate for the first couple days after I've changed the bid strategy. If I make a change, could it all go wrong? Yes and no. Speaking anecdotally, I have added ad groups, restructured a campaign and implemented day parting to CPA Bidding campaigns and seen no lull in performance. However…

    Kristina Mclane/ PPC Heroin Affiliate- 10 readers -
  • A Guide to AdWords Bid Adjustments

    … Bid adjustments are a fundamental part of PPC. It's important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we'll go over the native features in the AdWords interface and the pros and cons…

    Rachael Law/ PPC Heroin Paid Search- 15 readers -