Bid/Budget Management

  • Be Smart In 2017: Use Seasonal Budgeting

    … January 19, 2017 What’s your 2017 budget? That’s the question everyone was trying to figure out in the marketing world over the past 2-3 months. A lot got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget…

    Jacob Brown/ PPC Heroin Paid Search- 17 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …, further encouraging the consolidated campaign strategy. For those who still prefer to set bid adjustments manually, use the below steps for calculating bids by device: Change main bids at the aggregate keyword level (equal to average bid for three devices). Segment performance report by device. Calculate the full value conversions of devices (including…

    PPC Heroin Paid Search- 20 readers -
  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    … insight into the process. Bid statuses are either inactive, not limited, limited, or learning. You can even see why the bidding strategy is in the learning status by hovering over the speech bubble similar to checking why an ad was disapproved. Statuses also update whenever changes are made to the campaign’s budget or settings and even when keywords…

    PPC Heroin Paid Search- 15 readers -
  • Understanding Budget’s Role In PPC Account Performance

    Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression with the big bosses or clients and co ...

    PPC Hero- 22 readers -
  • Automate And Manually Change Bids With Excel

    … into paid search advertising, the typical response back is: “I do data analysis and make decisions on how much to bid on search queries and ad space online.” Bid is one of the first words you associate with your job. It is one of the most important parts of your job. Is Paid Search simply bidding on keywords and finding the best bid amount for you…

    Jacob Brown/ PPC Hero- 8 readers -
  • Create Over 100 Alerts You’ve Always Wanted, But Never Had.

    … If you are trying to stretch a strict budget evenly across the month, want to know when a campaign in picking up in clicks, or know when to increase / decrease bids you need an early warning system to help you keep track of what’s going on in your account. Don’t have time to manage your account daily? Oversee loads of accounts? If so…

    Jeremy Page/ PPC Heroin Paid Search- 9 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … the ‘settings’ tab on campaign(s) you want to opt into conversion optimizer. Scroll down to ‘bidding and budget’ and click ‘edit’ next to ‘bid strategy’. Click the ‘focus on conversion’ radio button. This will opt you into Conversion Optimizer. Under ‘advanced options’ enter either a max or target CPA. AdWords will show a recommended bid or you can…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Save An Hour A Day With 4 Easy To Use AdWords Scripts!

    … setup and show you how to get started. Stop wasting time on repetitive Google AdWords Tasks. Save an hour a day using these 4 scripts: Changes In CTR, Monthly Budget Projections, Keyword Labeler, and Daily Stats. See increases or decreases in CTR from the past 3 weeks. Changes in CTR Script Audits your account for any ad groups that have increased…

    Jeremy Page/ PPC Heroin Paid Search- 20 readers -
  • New Scripts! Enhanced Monthly Budget Projections and Display Audit

    … Thankfully, AdWords Scripts has made it much easier for account managers to utilize their current data to make smarter choices for their campaigns. There are tons of important areas to focus on, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign. But, if you’re uncomfortable…

    Jeremy Page/ PPC Heroin Paid Search- 18 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    … to fit your needs. You can also access these options within the interface, under Bid Strategy as shown below: So now that you know how to find them, let’s break them down: i. Maximize Clicks If your intention is to increase visitors to your site, be it for branding purposes or to increase your remarketing list, bidding to maximize clicks does just…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
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