Bid/Budget Management

  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 8 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …. For customers with smaller budgets, it should be noted that the account should average 50 conversions over the past 30 days in order for Smart Bidding to work properly. Device-specific bid adjustments can be built into scripts, with API support also available. It is now expected that each device will have its own modifier, with the base bid set equal to the average bid for the three device types.…

    PPC Heroin Paid Search- 18 readers -
  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    … insight into the process. Bid statuses are either inactive, not limited, limited, or learning. You can even see why the bidding strategy is in the learning status by hovering over the speech bubble similar to checking why an ad was disapproved. Statuses also update whenever changes are made to the campaign’s budget or settings and even when keywords…

    PPC Heroin Paid Search- 13 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression…

    PPC Heroin Paid Search- 22 readers -
  • Automate And Manually Change Bids With Excel

    … into paid search advertising, the typical response back is: “I do data analysis and make decisions on how much to bid on search queries and ad space online.” Bid is one of the first words you associate with your job. It is one of the most important parts of your job. Is Paid Search simply bidding on keywords and finding the best bid amount for you…

    Jacob Brown/ PPC Hero- 8 readers -
  • Create Over 100 Alerts You’ve Always Wanted, But Never Had.

    … with Hero Pro. Just select your metric, percentage, greater than / less than, date range, and campaign/s to apply the alert to. That’s it! Budget Alerts At 80% of budget for the month? Quickly decide where to allocate the last 20%. Want to know when to move budget from one lower performing campaign to higher performing campaign? Be alerted when your…

    Jeremy Page/ PPC Heroin Paid Search- 9 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • Determining PPC Budget Growth In 2015 – The State Of Paid Search

    …% of respondents who said they planned to increase their budget in 2014. However, 10% does still mean growth. So, why is it that budgets will or will not increase? The following could be factors in determining whether or not budgets are increased: Distribution across various platforms Traffic Competition CPC (cost-per-click) Automation Distribution…

    PPC Heroin Social Paid Search- 12 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … the ‘settings’ tab on campaign(s) you want to opt into conversion optimizer. Scroll down to ‘bidding and budget’ and click ‘edit’ next to ‘bid strategy’. Click the ‘focus on conversion’ radio button. This will opt you into Conversion Optimizer. Under ‘advanced options’ enter either a max or target CPA. AdWords will show a recommended bid or you can…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Save An Hour A Day With 4 Easy To Use AdWords Scripts!

    … scripts are only available with a Hero Pro account, which you can try free for 10-days. Hero Pro offers 9 AdWords Tools and a library of 22 AdWords Scripts. (Free for 10 days – No Credit Card Required, No Strings Attached) AdWords Script Setup For Daily Stats If you’ve never used AdWords Scripts before these reporting scripts are a great place…

    Jeremy Page/ PPC Heroin Paid Search- 19 readers -
  • New Scripts! Enhanced Monthly Budget Projections and Display Audit

    … Thankfully, AdWords Scripts has made it much easier for account managers to utilize their current data to make smarter choices for their campaigns. There are tons of important areas to focus on, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign. But, if you’re uncomfortable…

    Jeremy Page/ PPC Heroin Paid Search- 17 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts. Conversion Optimizer is a campaign-level bidding option that allows you to set your CPA goal as it searches for as many…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
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