Bid/Budget Management

    • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

      May 23, 2017 Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance.

      PPC Heroin Affiliate Paid Search- 14 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … be thinking to yourself: How is budgeting by day of the week different than dayparting, which I already do regularly and effectively? Well, let’s consider what each strategy is doing and why. In short, just because I value Tuesday calls to my business more than Friday calls, that doesn’t mean I want my Friday ads to drop to position 3 and stop…

    PPC Heroin Paid Search- 13 readers -
  • Building An Automated PPC Spend Tracker In Google Sheets

    … March 24, 2017 With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend…

    PPC Heroin Paid Search Google- 22 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 16 readers -
  • Be Smart In 2017: Use Seasonal Budgeting

    … January 19, 2017 What’s your 2017 budget? That’s the question everyone was trying to figure out in the marketing world over the past 2-3 months. A lot got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented…

    Jacob Brown/ PPC Heroin Paid Search- 19 readers -
  • Seasonal Bidding Methods: Holidays Already?

    …, Will Larcom sells tissues and hand sanitizer in bulk (Yes, the same Will Larcom who presented on Seasonality bidding in his recent webinar). He typically does monthly bid changes within his PPC account – so he notices from September 1 – September 30 he had a 150% ROAS as result of his $2 CPC and $3 of revenue per click typically. Will dreams…

    Jacob Brown/ PPC Heroin Paid Search- 11 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …. For customers with smaller budgets, it should be noted that the account should average 50 conversions over the past 30 days in order for Smart Bidding to work properly. Device-specific bid adjustments can be built into scripts, with API support also available. It is now expected that each device will have its own modifier, with the base bid set equal to the average bid for the three device types.…

    PPC Heroin Paid Search- 25 readers -
  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    … insight into the process. Bid statuses are either inactive, not limited, limited, or learning. You can even see why the bidding strategy is in the learning status by hovering over the speech bubble similar to checking why an ad was disapproved. Statuses also update whenever changes are made to the campaign’s budget or settings and even when keywords…

    PPC Heroin Paid Search- 21 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression…

    PPC Heroin Paid Search- 29 readers -
  • Automate And Manually Change Bids With Excel

    … into paid search advertising, the typical response back is: “I do data analysis and make decisions on how much to bid on search queries and ad space online.” Bid is one of the first words you associate with your job. It is one of the most important parts of your job. Is Paid Search simply bidding on keywords and finding the best bid amount for you…

    Jacob Brown/ PPC Hero- 8 readers -
  • Create Over 100 Alerts You’ve Always Wanted, But Never Had.

    … If you are trying to stretch a strict budget evenly across the month, want to know when a campaign in picking up in clicks, or know when to increase / decrease bids you need an early warning system to help you keep track of what’s going on in your account. Don’t have time to manage your account daily? Oversee loads of accounts? If so…

    Jeremy Page/ PPC Heroin Paid Search- 11 readers -
  • How Football Shaped My Philosophy Regarding PPC

    PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy.

    Jeff Baum/ PPC Hero- 10 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … the ‘settings’ tab on campaign(s) you want to opt into conversion optimizer. Scroll down to ‘bidding and budget’ and click ‘edit’ next to ‘bid strategy’. Click the ‘focus on conversion’ radio button. This will opt you into Conversion Optimizer. Under ‘advanced options’ enter either a max or target CPA. AdWords will show a recommended bid or you can…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Save An Hour A Day With 4 Easy To Use AdWords Scripts!

    … setup and show you how to get started. Stop wasting time on repetitive Google AdWords Tasks. Save an hour a day using these 4 scripts: Changes In CTR, Monthly Budget Projections, Keyword Labeler, and Daily Stats. See increases or decreases in CTR from the past 3 weeks. Changes in CTR Script Audits your account for any ad groups that have increased…

    Jeremy Page/ PPC Heroin Paid Search- 23 readers -
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