Bid/Budget Management

    • Building An Automated PPC Spend Tracker In Google Sheets

      March 24, 2017 With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing s.

      PPC Heroin Paid Search Google- 16 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 11 readers -
  • Be Smart In 2017: Use Seasonal Budgeting

    … January 19, 2017 What’s your 2017 budget? That’s the question everyone was trying to figure out in the marketing world over the past 2-3 months. A lot got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented…

    Jacob Brown/ PPC Heroin Paid Search- 17 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … – let’s steer away from the holiday season for a little bit and just think through seasonal bidding in general. How do most users go about implementing bid changes? They take the historical data (last 7 days, last 14 days, last month) and make adjustments based on that historical performance. Makes sense, right? Let’s dive into a model that works…

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … August 10, 2016 On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid…

    PPC Heroin Paid Search- 23 readers -
  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    … insight into the process. Bid statuses are either inactive, not limited, limited, or learning. You can even see why the bidding strategy is in the learning status by hovering over the speech bubble similar to checking why an ad was disapproved. Statuses also update whenever changes are made to the campaign’s budget or settings and even when keywords…

    PPC Heroin Paid Search- 19 readers -
  • Understanding Budget’s Role In PPC Account Performance

    Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression with the big bosses or clients and co ...

    PPC Hero- 22 readers -
  • Automate And Manually Change Bids With Excel

    … before hitting “process”, and make sure the New Max CPC column is labeled as Max CPC within the editor, as seen below: Conclusion My hope is that this article helps you create a bidding strategy sheet within Excel, This strategy allows advertisers to utilize automation, but continue to have the advantages of manual bid changes if needed. …

    Jacob Brown/ PPC Hero- 8 readers -
  • Create Over 100 Alerts You’ve Always Wanted, But Never Had.

    … exact needs, just copy and paste, adjust variables, and schedule it to run. However, customizing a script be a daunting task if you don’t know what you’re doing. Simple Rule Building. Automated Insights. To run a successful PPC campaign you need as much help as you can get. Hero Pro’s AdWords Alerts allows you to create well over 100 AdWords…

    Jeremy Page/ PPC Heroin Paid Search- 10 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … engines beyond conventional text ads. Put Players in a Position to Win: Bidding for optimal ad position places ads in the best location to drive volume. Analyze keyword performance by individual ad position and use the data to determine what maximum bids should be set at in order to achieve an average position that best leads to reaching…

    Jeff Baum/ PPC Heroin Paid Search How To's- 9 readers -
  • Determining PPC Budget Growth In 2015 – The State Of Paid Search

    …. Automation Last but not least is the opportunity for automation. The more settings, rules and requirements that need to be monitored means there is more room for error. To minimize error it makes sense to implement budget automation and at the same time it will save you time and headache. For more on budget automation check out Jeff Baum’s post…

    PPC Heroin Social Paid Search- 12 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … the ‘settings’ tab on campaign(s) you want to opt into conversion optimizer. Scroll down to ‘bidding and budget’ and click ‘edit’ next to ‘bid strategy’. Click the ‘focus on conversion’ radio button. This will opt you into Conversion Optimizer. Under ‘advanced options’ enter either a max or target CPA. AdWords will show a recommended bid or you can…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Save An Hour A Day With 4 Easy To Use AdWords Scripts!

    … scripts are only available with a Hero Pro account, which you can try free for 10-days. Hero Pro offers 9 AdWords Tools and a library of 22 AdWords Scripts. (Free for 10 days – No Credit Card Required, No Strings Attached) AdWords Script Setup For Daily Stats If you’ve never used AdWords Scripts before these reporting scripts are a great place…

    Jeremy Page/ PPC Heroin Paid Search- 21 readers -
  • New Scripts! Enhanced Monthly Budget Projections and Display Audit

    … placements can help identify which placements to pause. Cut CPA and quickly identify non-converting placements. Why we love it: Set your CPA and quickly check your display placements, and outputs Cost, Conversion, View Through Conversions (or VTC), and places any over CPA limits into a spreadsheet. These scripts are only available with a Hero Pro…

    Jeremy Page/ PPC Heroin Paid Search- 19 readers -
Get the top posts daily into your mailbox!
More from around the web