Bid/Budget Management

  • Seasonal Bidding Methods: Holidays Already?

    …, Will Larcom sells tissues and hand sanitizer in bulk (Yes, the same Will Larcom who presented on Seasonality bidding in his recent webinar). He typically does monthly bid changes within his PPC account – so he notices from September 1 – September 30 he had a 150% ROAS as result of his $2 CPC and $3 of revenue per click typically. Will dreams…

    Jacob Brown/ PPC Heroin Paid Search- 6 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …. For customers with smaller budgets, it should be noted that the account should average 50 conversions over the past 30 days in order for Smart Bidding to work properly. Device-specific bid adjustments can be built into scripts, with API support also available. It is now expected that each device will have its own modifier, with the base bid set equal to the average bid for the three device types.…

    PPC Heroin Paid Search- 16 readers -
  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    … insight into the process. Bid statuses are either inactive, not limited, limited, or learning. You can even see why the bidding strategy is in the learning status by hovering over the speech bubble similar to checking why an ad was disapproved. Statuses also update whenever changes are made to the campaign’s budget or settings and even when keywords…

    PPC Heroin Paid Search- 10 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … with the big bosses or clients and could be tough to shake. You’ll want to research all aspects of the account launch prior to going live to ensure all of your bases are covered. How you structure the campaigns and where you drive traffic plays a huge role in the performance of the account, but what about a strategy for budgeting? How can budget…

    PPC Heroin Paid Search- 21 readers -
  • Automate And Manually Change Bids With Excel

    … into paid search advertising, the typical response back is: “I do data analysis and make decisions on how much to bid on search queries and ad space online.” Bid is one of the first words you associate with your job. It is one of the most important parts of your job. Is Paid Search simply bidding on keywords and finding the best bid amount for you…

    Jacob Brown/ PPC Hero- 8 readers -
  • Create Over 100 Alerts You’ve Always Wanted, But Never Had.

    … If you are trying to stretch a strict budget evenly across the month, want to know when a campaign in picking up in clicks, or know when to increase / decrease bids you need an early warning system to help you keep track of what’s going on in your account. Don’t have time to manage your account daily? Oversee loads of accounts? If so…

    Jeremy Page/ PPC Heroin Paid Search- 8 readers -
  • How Football Shaped My Philosophy Regarding PPC

    … PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high…

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    … Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along…

    Jeff Baum/ PPC Heroin Paid Search Google- 3 readers -
  • 2015 Prediction: The Year of Bid and Budget Automation

    …. After all, if budgets are not properly managed, business metrics can be severely impacted. Improperly managing bids can lead to missing out on opportunities (not getting enough traffic) or overpaying for keywords, creating negative return on investment. Today we’re going to discuss why automating bid and budget management is critical…

    Jeff Baum/ PPC Heroin Paid Search Mobile- 13 readers -
  • Save An Hour A Day With 4 Easy To Use AdWords Scripts!

    …, straight to your inbox. Easily Perform Tasks You Can’t Do In AdWords Editor Keyword Labeler It’s fairly simple to look up a few ads or keywords and slap a label on them, but it’s a major pain if you have to do it a few hundred or few thousand times. With the Hero Pro’s scripts Keyword Labeler, you can easily identify and label in just a few minutes…

    Jeremy Page/ PPC Heroin Paid Search- 17 readers -
  • New Scripts! Enhanced Monthly Budget Projections and Display Audit

    … Thankfully, AdWords Scripts has made it much easier for account managers to utilize their current data to make smarter choices for their campaigns. There are tons of important areas to focus on, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign. But, if you’re uncomfortable…

    Jeremy Page/ PPC Heroin Paid Search- 16 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts. Conversion Optimizer is a campaign-level bidding option that allows you to set your CPA goal as it searches for as many…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
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