Bid/Budget Management

  • Automating Bidding with Google Sheets and AdWords Scripts

    … Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format…

    Jacob Fairclough/ PPC Hero- 13 readers -
  • Seven insights hiding in Google’s new Christmas shopping research

    … as soon as the presents are opened. What’s good news for you is that you already have a great plan to get people inside your store. Continue that plan after Christmas and through the new year. Factor in that post-gift-opening mindset in your messaging as you continue to drive people to your stores. Conclusion With Christmas season starting earlier…

    Matt Lawson/ PPC Hero- 12 readers -
  • Stop Using Google’s First Page Estimates to Set Your Bids

    … scores, or it can be done the easy way by increasing your bids. I wonder which route most advertisers take. There’s also the problem of figuring out just what qualifies as the first page for Google. According the AdWords help, 1-8 are generally considered first page, 9-16 are generally second page and on and on. Some searches will show 11 ads…

    PPC Heroin Paid Search- 16 readers -
  • A Closer Look at AdWords Smart Bidding

    …. This will allow the algorithm a few days of learning & optimizing. Also be sure to adjust your max CPCs to account for the increase in competition too! Maximize Conversions The name really says it all, AdWords will attempt to get the maximum amount of conversions within your budget. Like the rest of this bidding strategies, bid adjustments…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • Google Target Outranking Share Bid Strategy Success

    … August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy…

    PPC Heroin Paid Search Google- 16 readers -
  • Why Manual Bidding Will Slowly Ride Into The Sunset

    … of our bids and the choice to use automation if we needed it. However, things are starting to change. When you look at the expansion of the definition of “PPC”, it is starting to take more and more things under its umbrella, i.e Social, Programmatic, Video, etc. PPC is now evolved to a paid media strategy rather than a pay per click tactic…

    PPC Heroin Paid Search- 27 readers -
  • Automate Your Manual Bidding Strategy Using Supermetrics

    … August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding…

    PPC Heroin Paid Search- 20 readers -
  • A Case For Automated Bidding

    … focusing on clicks and staying within the budget cap. According to the Google help page (found here), maximizing for clicks achieves the following goals: You have an advertising budget you’d like to reach consistently. You don’t want to spend time monitoring and updating individual CPC bids, and you’re willing to let the AdWords system update CPC…

    PPC Heroin Paid Search- 12 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 17 readers -
  • Deciding Between CPM & CPC Bidding on Facebook

    … July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a Facebook account that gets very few…

    PPC Heroin Facebook- 10 readers -
  • Decoding The PPC Bid Management Technology Matrix

    … June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly…

    Cassie Oumedian/ PPC Heroin Paid Search- 22 readers -
  • Finding Seasonality in Your PPC Accounts

    … June 27, 2017 Seasonality as a topic is often used as a substitute for holiday talk. As in we expect more sales due to seasonality in the winter holiday months. While helpful this concept can lead you to overlook the variances in performance across the year. This will throw off any forecasting or analysis project you work on. But how do we…

    Jacob Fairclough/ PPC Heroin Paid Search- 15 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    … is an automated bidding strategy that increases your manual bid amounts up to 30% if Google’s algorithm thinks a certain click is more likely to convert. The algorithm takes a user’s device, location, browser, and the time of day into consideration when automatically adjusting bids. ECPC works for Search, Shopping, and Display campaigns. Any manual bid…

    PPC Heroin Affiliate Paid Search- 30 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
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