Bid/Budget Management

    • A Closer Look at AdWords Smart Bidding

      November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine overlords? Moving from manual b ...

      PPC Heroin Affiliate Paid Search- 15 readers -
  • Google Target Outranking Share Bid Strategy Success

    … the marked percentage the more the daily cost could rise. Max Bid Limit – This setting allows the advertiser to set a max bid limit and helps if two domains are using the Target outranking share strategy. The automation will increase the bids until one reaches their set max limit. Bid Automation – Advertisers maintain the ability within this bid…

    PPC Heroin Paid Search Google- 16 readers -
  • Why Manual Bidding Will Slowly Ride Into The Sunset

    … is for us to eventually have a consolidated single sign on for all our strategies and management in one place. While there are tools out there that help with that, there is no perfect solution. Google, however, does seem to be making a move in that direction. The recent updates to the DoubleClick Bid Manager UI, (Google’s Programmatic Solution…

    PPC Heroin Paid Search- 26 readers -
  • Automate Your Manual Bidding Strategy Using Supermetrics

    …. Automated bidding can be helpful, especially in larger accounts where bid changes might need to be made quickly. There are third-party systems like Acquisio and Marin, or in the interfaces themselves, like Google’s smart bidding strategies. Manual bidding also has its advantages. In some cases, automation may change bids based off short-term…

    PPC Heroin Paid Search- 18 readers -
  • A Case For Automated Bidding

    … July 28, 2017 It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands. A claim can be made…

    PPC Heroin Paid Search- 12 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Deciding Between CPM & CPC Bidding on Facebook

    … July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a Facebook account that gets very few…

    PPC Heroin Facebook- 10 readers -
  • Decoding The PPC Bid Management Technology Matrix

    … June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly…

    Cassie Oumedian/ PPC Heroin Paid Search- 22 readers -
  • Finding Seasonality in Your PPC Accounts

    … June 27, 2017 Seasonality as a topic is often used as a substitute for holiday talk. As in we expect more sales due to seasonality in the winter holiday months. While helpful this concept can lead you to overlook the variances in performance across the year. This will throw off any forecasting or analysis project you work on. But how do we…

    Jacob Fairclough/ PPC Heroin Paid Search- 15 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    … is an automated bidding strategy that increases your manual bid amounts up to 30% if Google’s algorithm thinks a certain click is more likely to convert. The algorithm takes a user’s device, location, browser, and the time of day into consideration when automatically adjusting bids. ECPC works for Search, Shopping, and Display campaigns. Any manual bid…

    PPC Heroin Affiliate Paid Search- 30 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
  • Building An Automated PPC Spend Tracker In Google Sheets

    … March 24, 2017 With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend…

    PPC Heroin Paid Search Google- 31 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • Be Smart In 2017: Use Seasonal Budgeting

    January 19, 2017 What’s your 2017 budget? That’s the question everyone was trying to figure out in the marketing world over the past 2-3 months. A lot got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget down to the month.

    Jacob Brown/ PPC Hero- 23 readers -
  • Seasonal Bidding Methods: Holidays Already?

    …, Will Larcom sells tissues and hand sanitizer in bulk (Yes, the same Will Larcom who presented on Seasonality bidding in his recent webinar). He typically does monthly bid changes within his PPC account – so he notices from September 1 – September 30 he had a 150% ROAS as result of his $2 CPC and $3 of revenue per click typically. Will dreams…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
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