Biddable Media

  • Real Time Bidding Uncovered

    … Real-Time bidding (RTB) for advertisers is still, for the most part, online display advertising. This is placing banners, rich media or video ads online. The fundamental difference in RTB is that we’re trying to place the right ad in front of the right person at the right time. In RTB display campaigns we consider who is viewing those ads…

    Search Laboratoryin Paid Search Display- 4 readers -
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