Bidding

    • A Closer Look at AdWords Smart Bidding

      November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine overlords? Moving from manual b ...

      PPC Heroin Affiliate Paid Search- 15 readers -
  • The Value of Paid Social

    … audiences. Partnerships with third-party data companies enable advertisers to target users based on offline buying behavior. Bidding: Bid types enable optimization toward a variety of campaign objectives. Optimization: Activity can be optimized on a specific goal–reach, awareness, offsite conversion or engagement. Tracking: Each platform has its own…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 35 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 14 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … their experience on Twitter, Periscope and Vine, so they can consume content freely and express themselves with confidence. For example, we’ve improved blocking on Twitter, which can be an effective way to handle unwanted interaction. We’ve also launched a comment moderation system on Periscope that allows the community of viewers on a broadcast…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 24 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • How to Maximize Facebook Lead Ads

    … in the Ads Create Tool. Far more details on Facebook’s Lead Ads tips are available here, and highlights follow: When choosing between automatic bidding and manual bidding, advertisers that have determined how much each lead is worth to them should opt for manual bidding and bid no less than that true value. Advertisers should add the Facebook pixel…

    David Cohen/ AllFacebookin Social Facebook How To's- 26 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 23 readers -
Get the top posts daily into your mailbox!