Bidding

    • Automated Media Buying Continues To Increase to $27 Billion

      According to Dun and Bradstreet’s research, $22 Billion or more is what is expected to be spent on programmatic advertising in 2016, with it forecasted to increase to $27 billion the following year. The research points out an interesting fact that B2B marketers aren’t going full steam and fully embracing programmatic, even though 65% of marketers responded to Dun and Bradstr ...

      Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … – let’s steer away from the holiday season for a little bit and just think through seasonal bidding in general. How do most users go about implementing bid changes? They take the historical data (last 7 days, last 14 days, last month) and make adjustments based on that historical performance. Makes sense, right? Let’s dive into a model that works…

    Jacob Brown/ PPC Heroin Paid Search- 6 readers -
  • Snapchat Ads API Goes Live (Report)

    … for comment at the time of this post. Christopher Heine of SocialTimes parent Adweek reported in June that inventory will be sold via an automated, auction-based system, whereby Snapchat Ads Partners will sell video inventory, which will be automatically invoiced to Snapchat, with the vendors collecting their fees afterward. He added that ads created…

    David Cohen/ AllFacebook- 10 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 16 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 7 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … safety as one of our top five priorities for this year, and recent events have only confirmed that this is truly one of the most important things for us to improve, and has motivated us to improve even faster. Readers: What are your thoughts on Twitter’s second-quarter-2016 financial results and earnings call? Image courtesy of Shutterstock. …

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 12 readers -
  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
  • How to Maximize Facebook Lead Ads

    … in the Ads Create Tool. Far more details on Facebook’s Lead Ads tips are available here, and highlights follow: When choosing between automatic bidding and manual bidding, advertisers that have determined how much each lead is worth to them should opt for manual bidding and bid no less than that true value. Advertisers should add the Facebook pixel…

    David Cohen/ AllFacebookin Social Facebook How To's- 14 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 13 readers -
  • Cost-per-View Bidding Option Available for Facebook Video Ads

    … All advertisers on Facebook now have the option of bidding on video ads on a cost-per-view basis, based on 10-second views. The social network began testing the new bidding option in June, and its global availability was announced in a Facebook Marketing Partners post. Facebook said in the Facebook Marketing Partners post that it still…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
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