Bidding

  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … October 19, 2016 Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first…

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 17 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 25 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 11 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …. The social network also outlined its efforts to aid live-video creators and influencers in its shareholders letter: We’re heavily committed to creators and influencers–artists, activists, athletes and writers, established or emerging. As we’ve outlined before, there are three things they need from us: reach, tools and economics. In Q2, we…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 16 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 16 readers -
  • How to Maximize Facebook Lead Ads

    … in the Ads Create Tool. Far more details on Facebook’s Lead Ads tips are available here, and highlights follow: When choosing between automatic bidding and manual bidding, advertisers that have determined how much each lead is worth to them should opt for manual bidding and bid no less than that true value. Advertisers should add the Facebook pixel…

    David Cohen/ AllFacebookin Social Facebook How To's- 18 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 15 readers -
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