Bidding

  • The Value of Paid Social

    With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

    AllTwitter- 26 readers -
  • Seasonal Bidding Methods: Holidays Already?

    … – let’s steer away from the holiday season for a little bit and just think through seasonal bidding in general. How do most users go about implementing bid changes? They take the historical data (last 7 days, last 14 days, last month) and make adjustments based on that historical performance. Makes sense, right? Let’s dive into a model that works…

    Jacob Brown/ PPC Heroin Paid Search- 9 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 16 readers -
  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 20 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 11 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … mobile MAUs represented 82 percent of total MAUs. An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders, which was also released after market close Tuesday. Product overview Twitter highlighted the changes it introduced to its Timeline during the first quarter…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 14 readers -
  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 14 readers -
  • How to Maximize Facebook Lead Ads

    … in the Ads Create Tool. Far more details on Facebook’s Lead Ads tips are available here, and highlights follow: When choosing between automatic bidding and manual bidding, advertisers that have determined how much each lead is worth to them should opt for manual bidding and bid no less than that true value. Advertisers should add the Facebook pixel…

    David Cohen/ AllFacebookin Social Facebook How To's- 18 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 15 readers -
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