Bidding Strategy

  • Automate And Manually Change Bids With Excel

    … into paid search advertising, the typical response back is: “I do data analysis and make decisions on how much to bid on search queries and ad space online.” Bid is one of the first words you associate with your job. It is one of the most important parts of your job. Is Paid Search simply bidding on keywords and finding the best bid amount for you…

    Jacob Brown/ PPC Hero- 8 readers -
  • Steps to Making Easy Money With An Adult Dating Offer and PPV Landing Page

    … to cover are: How I chose the offers How I selected the PPV targets Direct Link vs Landing Page The Bidding Strategy How I determine and cut my losses with bad targets The direct link results How I create the PPV landing page Split testing and optimization The landing page results How I scale up my campaigns Conclusion How…

    Luke Klingin Affiliate- 137 readers -
  • Project Your Ad Spend During Back To School Season

    … "Back to School" week continues as Hayley provides formulas that you should consider using to determine your visibility and spend during this important time of the year. If you haven't yet, read Amanda's post on "4 Steps To Back To School Success." Back to school means increased consumer shopping. Your target audience will be in the market…

    Hayley Cummings/ PPC Hero- 6 readers -
  • A Guide to AdWords Bid Adjustments

    … of each. Manual Bidding If you are like many of us Hanapin Account Managers, you prefer to have the most control possible. This usually translates into manual bid changes through an Excel spreadsheet. Your bidding strategy will vary from account to account, but this strategy is generally how we approach the process: Keywords with relatively low…

    Rachael Law/ PPC Heroin Paid Search- 14 readers -
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