Bidding Strategy

  • Automate And Manually Change Bids With Excel

    … before hitting “process”, and make sure the New Max CPC column is labeled as Max CPC within the editor, as seen below: Conclusion My hope is that this article helps you create a bidding strategy sheet within Excel, This strategy allows advertisers to utilize automation, but continue to have the advantages of manual bid changes if needed. …

    Jacob Brown/ PPC Hero- 8 readers -
  • Steps to Making Easy Money With An Adult Dating Offer and PPV Landing Page

    … The following is a guest post from my friend Bank. He’s very good at PPV marketing and if you’re interested in the steps to setting up a successful PPV campaign I think you will really enjoy what he has to say. Many of you already know that adult dating is one of the best money makers in all countries. Although it’s not my favorite niche, I have…

    Luke Klingin Affiliate- 128 readers -
  • Project Your Ad Spend During Back To School Season

    … "Back to School" week continues as Hayley provides formulas that you should consider using to determine your visibility and spend during this important time of the year. If you haven't yet, read Amanda's post on "4 Steps To Back To School Success." Back to school means increased consumer shopping. Your target audience will be in the market…

    Hayley Cummings/ PPC Hero- 6 readers -
  • A Guide to AdWords Bid Adjustments

    … Bid adjustments are a fundamental part of PPC. It's important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we'll go over the native features in the AdWords interface and the pros and cons…

    Rachael Law/ PPC Heroin Paid Search- 13 readers -
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