Bidding Strategy

    • Automate Your Manual Bidding Strategy Using Supermetrics

      August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding.

      PPC Hero- 15 readers -
  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … adjustments? That is what Google is attempting to do with their latest smart bidding strategy. The maximize conversions smart bidding strategy automatically sets bids for each auction to get the most conversions for the daily budget. This is an exciting new bidding strategy to be testing, especially with how granular it can get. The strategy…

    PPC Heroin Affiliate Paid Search Google- 14 readers -
  • Automate And Manually Change Bids With Excel

    … into paid search advertising, the typical response back is: “I do data analysis and make decisions on how much to bid on search queries and ad space online.” Bid is one of the first words you associate with your job. It is one of the most important parts of your job. Is Paid Search simply bidding on keywords and finding the best bid amount for you…

    Jacob Brown/ PPC Hero- 8 readers -
  • Steps to Making Easy Money With An Adult Dating Offer and PPV Landing Page

    … selected. The best PPV target scraper tool! Direct Link vs Landing Page The next step was setting up the campaigns on the PPV network. For this case study, I started purchasing traffic from only 50onRed. If the offers and targets I selected give me conversions, I’ll expand the campaigns to other traffic sources. Then, I created three direct link…

    Luke Klingin Affiliate- 150 readers -
  • Project Your Ad Spend During Back To School Season

    … "Back to School" week continues as Hayley provides formulas that you should consider using to determine your visibility and spend during this important time of the year. If you haven't yet, read Amanda's post on "4 Steps To Back To School Success." Back to school means increased consumer shopping. Your target audience will be in the market…

    Hayley Cummings/ PPC Hero- 7 readers -
  • A Guide to AdWords Bid Adjustments

    … of each. Manual Bidding If you are like many of us Hanapin Account Managers, you prefer to have the most control possible. This usually translates into manual bid changes through an Excel spreadsheet. Your bidding strategy will vary from account to account, but this strategy is generally how we approach the process: Keywords with relatively low…

    Rachael Law/ PPC Heroin Paid Search- 17 readers -
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