Bidding Strategy

  • Automate Your Manual Bidding Strategy Using Supermetrics

    … August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding…

    PPC Heroin Paid Search- 18 readers -
  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … adjustments? That is what Google is attempting to do with their latest smart bidding strategy. The maximize conversions smart bidding strategy automatically sets bids for each auction to get the most conversions for the daily budget. This is an exciting new bidding strategy to be testing, especially with how granular it can get. The strategy…

    PPC Heroin Affiliate Paid Search Google- 14 readers -