Big Ass Fans

  • Understanding the power of owned and earned media in an ‘opt-in’ world

    … – if that’s where the weight of your marketing efforts go – I am saying it’s going to become less and less a cost-effective option in the future. It’s damn hard to do well now because people are adept at turning a blind eye to sales pitches, but it’s going to get increasingly more difficult to do efficiently as we all start to drown in the world’s content…

    Trevor Youngin Social Content- 18 readers -