Big Data

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
Posts about Big Data
  • The Artificial Intelligence Opportunity: A Camel to Cars Moment

    … Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on this later in the post). And, I could not be more excited to see them out in the world. Through…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Adobe Digital Insights: The State of the Digital Union 2017

    … advertising… it continues to work for advertisers. The holy grail for marketers is to develop content that’s appreciated, valued, and promoted in a manner that’s fully pleasing to their prospects. Unified Customer Experiences – continue to increase in importance as customers seek to engage with brands in a manner they appreciate. And it works…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Connecting to a new podcast on digital transformation

    … on the show, Douglas Karr. Together, we’ve already covered a lot of ground on the show. Here’s a sample of quotes from some of the fascinating episodes on the horizon: Can you predict disruption? John Roese, Global Chief Technology Officer at Dell-EMC & Chairman, Cloud Foundry Foundation John is focused on disrupting his own teams and his own…

    {grow}- 23 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 29 readers -
  • Is Your Organization Ready to Utilize Big Data?

    … Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness…

    Marketing Technology Blog- 20 readers -
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