Big Data

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
Posts about Big Data
  • Connecting to a new podcast on digital transformation

    … where I talked to these amazing people. Where I stalled was finding a sponsor for such a broad, forward-thinking production. There are only a handful of tech companies in the world that might be interested, and one of those was Dell. When I brought the idea up to them, they said they liked the concept so much they wanted me to host the show…

    {grow}- 22 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 28 readers -
  • Is Your Organization Ready to Utilize Big Data?

    … Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness…

    Marketing Technology Blog- 20 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    …” to the drive-to-web campaign underscores the broader web shifts. We’ve moved from the “intelligent website” to landing pages and portals, to then “web 2.0.” And now we’re shifting to another form, with the mobile website the primary location, and the ability to offer content messaging to specific people. The website is no longer just a place…

    Marketing Technology Blog- 40 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse…

    {grow}- 37 readers -
  • 5 Platforms Connecting Local Customers to their Online Footprints

    …. For retailers with physical locations, the company has designed an audience targeting platform called Smart Zones that converts offline customer lists into an online audience and supports targeting at specific locations, like home or work. Semcasting has also developed an attribution solution called Mobile Footprints, which enables marketers to connect…

    Stephanie Miles/ Street Fightin EMail- 29 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 44 readers -
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