Big Data

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
Posts about Big Data
  • The future of the digital marketing agency with Mitch Joel

    … By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities…

    {grow}- 15 readers -
  • DataRobot: An Enterprise Automated Machine Learning Platform

    … Years ago, I had to do a huge financial analysis for my company to predict whether pay increases could reduce employee churn, training costs, productivity, and overall employee moral. I remember running and testing multiple models for weeks, all concluding that there would be a savings. My Director was an incredible guy and asked me to go back…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Artificial Intelligence Opportunity: A Camel to Cars Moment

    … random – try to imagine a baby who barely knows they even have a hand at the end of their shoulder. Hence, you’ll see in the video below, they rarely succeed at the task at hand. ;) At the end of each day, the data was collected and used to train a deep convolutional neural network (CNN), to learn to predict the outcome of each grasping motion…

    Avinash Kaushik/ Occam's Razor- 37 readers -
  • Adobe Digital Insights: The State of the Digital Union 2017

    … This! year over year. Quality choice and competition continue to increase in availability. Growth is Easy, Retention is Hard – In the past three years, growing companies saw a 30% increase in new visitors Tweet This! but 73% of those first-time visitors don’t return. MarTech Silos – 40% of companies have multiple MarTech platforms, technologies…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Connecting to a new podcast on digital transformation

    … of notes. We dump these notes into a big data engine and we try to determine if there are patterns emerging, if there are new trends and customer goals. Sometimes that early warning might give us a hint about what we’re missing or something that might be materializing. Blockchain was a good example of this. It sort of operates above the layers where we…

    {grow}- 23 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 29 readers -
  • Is Your Organization Ready to Utilize Big Data?

    …. In many cases, the forward vision is a collection of workarounds. Adding to the confusion are 3500+ companies offering all manner of tech solutions making similar claims, using similar language and offering similar deals. Data Governance refers to understanding data sources, having a plan for ingestion, normalization, security and prioritization…

    Marketing Technology Blog- 20 readers -
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