Big Data Analytics

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
Posts about Big Data Analytics
    • How Big Data Analytics Have Become Crucial for DSPs

      Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it.

      Marketing Technology Blogin How To's- 21 readers -
  • IndyBigData Conference | Indianapolis | September 1, 2016

    … This year’s IndyBigData Conference will be focused on creating a big data culture of success and exploring topics such as thinking and doing things differently than you or your organization have ever done before. Another important piece of the Conference will be taking a look at the new tools and technologies that have hit the market in the last…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … to take advantage of new forms of big data analytics and audience measurement to better understand online audience behavior, help guide content strategies and maximize revenue. As faster wireless networks are built around the globe to provide higher bandwidth for smart devices, mobile viewership continues to rise. In the past year, mobile video…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
  • Does Facebook Work for B2B PR? These Brands Say Yes!

    … and focuses on providing information about big data analytics for business. “HP’s Enterprise Business division understands that most CIOs aren’t half as interested in our technology as in what it can help them achieve,” they state in their About tab. The About section includes a list of outcomes HP Systems have helped clients provide worldwide, making…

    Allen Mireles/ Vocus Blogin Social Facebook Twitter- 17 readers -
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