Big Data Analytics

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
Posts about Big Data Analytics
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 29 readers -
  • IndyBigData Conference | Indianapolis | September 1, 2016

    … year. The conference track will ask, How will we thrive in a connected world? In response, you will hear thoughts and perspectives about how you should prepare and manage the massive onslaught of information that is coming our way through the Internet of Things (IoT). Additional Big Data Topics Big data visualization, analytics, outcomes…

    Douglas Karr/ Marketing Technology Blog- 24 readers -