Big Data Analytics

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.
Posts about Big Data Analytics
  • How Big Data Analytics Have Become Crucial for DSPs

    … where to purchase ad space for their next campaign. Top of the line DSPs utilizes special algorithms in a matter of milliseconds to allow advertisers to find top-tier deals. Next generation analytics engines like SQream aim to simplify the process by power boosting the analytics processing in a very remarkable manner, allowing the data scientists…

    Marketing Technology Blogin How To's- 28 readers -
  • IndyBigData Conference | Indianapolis | September 1, 2016

    … This year’s IndyBigData Conference will be focused on creating a big data culture of success and exploring topics such as thinking and doing things differently than you or your organization have ever done before. Another important piece of the Conference will be taking a look at the new tools and technologies that have hit the market in the last…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
  • Does Facebook Work for B2B PR? These Brands Say Yes!

    … and focuses on providing information about big data analytics for business. “HP’s Enterprise Business division understands that most CIOs aren’t half as interested in our technology as in what it can help them achieve,” they state in their About tab. The About section includes a list of outcomes HP Systems have helped clients provide worldwide, making…

    Allen Mireles/ Vocus Blogin Social Facebook Twitter- 19 readers -
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