Big Data And Analytics

    • Drones, Bots and AI oh my. SXSW highlights

      By Mark Schaefer Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse.

      {grow}- 18 readers -
    • Mark Cuban, the first trillionaire and chatbots on the edge

      By Mark Schaefer To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. This is PART TWO of my report from Austin. You can see my earlier notes here.

      {grow}- 12 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution The advent of drones and 3D…

    {grow}- 19 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 18 readers -
  • The new standards for strategy and social media success

    … the first step is to take a rational look at what is possible. What is the current strategy, if they even have one? What are the obstacles to success, both real and perceived? Is the organization ready for a public social media presence? Are they a conversational brand, meaning, is this a natural fit for the company or will it take extraordinary…

    {grow}in Social- 30 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 19 readers -
  • Entering Protopia and a world of continuous marketing disruption

    …. By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media. But change still occurred in fits and starts — Ten years later, many companies are still just getting into social media and mobile marketing. It’s been a joke among my marketing friends that it has been “The Year of Mobile” for the past five years! My…

    {grow}in Mobile- 24 readers -
  • What every marketer needs to know about the Internet of Things

    … for Dell Technologies, and through our meetings over the years at Dell-EMC World we’ve become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion. We cover amazing topics such as IoT and … personalization communications with different…

    {grow}- 30 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … when digital friend Hessie Jones, Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Hessie went on to say that the new consumer needs more context for tracking performance, so I decided to interview her and find out exactly what she means, how she defines the new consumer, and how our marketing goals…

    {grow}- 15 readers -
  • Four marketing mega trends nobody’s talking about

    …. First the bad news: All this public social data and engagement is going behind a privacy wall. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. If they decide to share that data with us, marketing will be revolutionized. This is an enormous shift in how and where…

    {grow}in Social Content Twitter- 28 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 19 readers -
  • Social media predicts the next Carpool Karaoke stars

    … on their shared interests and affinities, we can easily see who is most relevant to the passionate Carpool Karaoke audience. To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech…

    {grow}- 12 readers -
  • The new psychology of content consumption

    … because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo…

    {grow}in Content Facebook- 18 readers -
  • Research shows “be more human” really works

    … Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence book. I asked him, “In this very noisy world, how do we stand out?” His response was simple, elegant, and so true: “Be more human.” I think this is profound advice and the more I’m…

    {grow}- 10 readers -
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