Big Data And Analytics

    • The future of marketing is about embracing chaos, scaling love

      By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve witnessed.

      {grow}- 15 readers -
  • Why is there no minimum cyber security regulation?

    … By Mark Schaefer Research shows that the most popular blog posts are positive and uplifting with lots of high energy words. This is not one of those posts. I don’t know if you can make a point about cybersecurity in this world with a sunny disposition but this has been on my mind and I need to write about it. I recently had lunch with a friend…

    {grow}- 17 readers -
  • What happens to your marketing effort when Google search goes away?

    … Companion 30-day free trial by heading to www.coschedule.com/marketing-companion. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research…

    {grow}in Google- 19 readers -
  • Connecting to a new podcast on digital transformation

    … By Mark Schaefer My favorite event of the year is attending the massive SXSW Interactive conference each spring. A lot of people go to connect and party … I go to learn. It’s an experience like no other. I get to listen to the greatest innovators, technologists, and thinkers on the planet. For years, I had a fantasy of of starting a new podcast…

    {grow}- 23 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • Artificial intelligence, real-life marketing

    … is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis…

    {grow}- 14 readers -
  • How to keep yourself safe from social engineering attacks

    … an alternate phone number, such as a Google Voice account, or phone number apps like Ring4. In the same manner, if someone wants to mail you something, use a post office box. Never sign in to your bank accounts or give people your information when you’re using a public wifi hotspot. Wait until you get home or on to your company’s secured network. Best…

    {grow}in How To's- 18 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

    {grow}- 22 readers -
    Earlier about the same topic:
  • Drones, Bots and AI oh my. SXSW highlights

    … went to a session on emerging issues with drones. This industry is taking off literally and figuratively but it was interesting to see that VC funding into this industry has dipped two years in a row. Still a lot of safety and regulatory hurdles that might be dampening enthusiasm for the hope of quick adoption. Chatbots, sales and service Chatbot…

    {grow}- 40 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … comments. Here’s my take on the next big thing(s), with comments from some marketing friends. 1) The Spawn of Artificial Intelligence What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding…

    {grow}- 33 readers -
  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

    {grow}- 26 readers -
  • The new standards for strategy and social media success

    … the first step is to take a rational look at what is possible. What is the current strategy, if they even have one? What are the obstacles to success, both real and perceived? Is the organization ready for a public social media presence? Are they a conversational brand, meaning, is this a natural fit for the company or will it take extraordinary…

    {grow}in Social- 40 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 28 readers -
  • Entering Protopia and a world of continuous marketing disruption

    … become endless newbies because we’re entering what amounts to a new operating system for the marketing profession. Foremost among these shifts is artificial intelligence. While we see ads about IBM’s Watson perform gimmicky party tricks like designing a glowing dress or a personalized cocktail, the true impact of cognitive computing…

    {grow}in Mobile- 35 readers -
  • What every marketer needs to know about the Internet of Things

    … By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly…

    {grow}- 37 readers -
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