Big Data And Analytics

  • Why is there no minimum cyber security regulation?

    … at a very high cost. And yet once we achieved it, our customers felt more secure — and it even turned into a marketing advantage. There are now ISO standards for cybersecurity, but there’s a big difference. In the manufacturing world, you maintained quality by minimizing change and production fluctuations. The internet is unpredictable and changing…

    {grow}- 17 readers -
  • What happens to your marketing effort when Google search goes away?

    … Companion 30-day free trial by heading to www.coschedule.com/marketing-companion. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research…

    {grow}in Google- 19 readers -
  • Connecting to a new podcast on digital transformation

    … a lot attention and resources.” Transformation starts with leadership, not technology Trey Layton, SVP, Chief Technology Officer, CPSD at Dell EMC Trey is a fascinating man who started his career as an intelligence officer with the United States Army. He had some interesting observations about the role of culture in transformation: “So many…

    {grow}- 22 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • Artificial intelligence, real-life marketing

    … is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis…

    {grow}- 13 readers -
  • How to keep yourself safe from social engineering attacks

    … By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re…

    {grow}in How To's- 18 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … the video above, you can view it on YouTube: Make it Count. Those are a few highlights and I want to emphasize these are not necessarily my opinions, they are the views of the speakers. Check out part 2 tomorrow! Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}- 37 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers. Laura Kessler believes this might be the most important trend in business today: “Through new…

    {grow}- 33 readers -
  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

    {grow}- 26 readers -
  • The new standards for strategy and social media success

    … By Mark Schaefer I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. You’ve worked with a range of international businesses, government organizations…

    {grow}in Social- 40 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 28 readers -
  • Entering Protopia and a world of continuous marketing disruption

    … By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come. Although it may seem…

    {grow}in Mobile- 35 readers -
  • What every marketer needs to know about the Internet of Things

    … for Dell Technologies, and through our meetings over the years at Dell-EMC World we’ve become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion. We cover amazing topics such as IoT and … personalization communications with different…

    {grow}- 37 readers -
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