Big Data And Analytics

  • The future of the digital marketing agency with Mitch Joel

    … By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends…

    {grow}- 15 readers -
  • Cocooning consumers and other mesmerizing mega-trends

    … Marketing Companion Movie. You’ll have to hear it to believe it I suppose. Click to listen! Click on this link to listen to Episode 120 Other ways to enjoy our podcast Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Find the podcast on Stitcher Please support our extraordinary…

    {grow}- 22 readers -
  • Is Your Business Ready for the General Data Protection Regulations?

    … in the years to come. Whichever way you get there, get there you must! The regulations are in place from May 25, 2018 forward and apply to anyone doing business inside the EU, or with customers inside the EU, and thats a surprising amount of people! But don’t panic, with a systematic approach and following the advice already out there, or following…

    {grow}- 14 readers -
  • 10 Profound digital marketing trends to you need to know about now

    … to change. The power has shifted from Madison Avenue to Main Street. It’s time to transcend our marketing arrogance, our traditional organizations and silos, our budgets built on an iteration of what we did last year, and start to market our businesses in a way that reflects reality. 2) Virtual spaces Recently Facebook gave us a glimpse of what…

    {grow}- 26 readers -
  • The future of marketing is about embracing chaos, scaling love

    … By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve…

    {grow}- 22 readers -
  • Why is there no minimum cyber security regulation?

    … me out and then slam me if you like in the comment section! The biggest cyber-security problem is that there are no minimum internet security requirements and most people don’t care. It’s easy to be a hacker because we just let them in. A young man recently told me that his entire apartment building uses the wifi from one resident because…

    {grow}- 18 readers -
  • What happens to your marketing effort when Google search goes away?

    … Companion 30-day free trial by heading to www.coschedule.com/marketing-companion. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research…

    {grow}in Google- 19 readers -
  • Connecting to a new podcast on digital transformation

    … of Things: “I think the innovation process can be learned. It’s a matter of curiosity. It’s about imagining, what would you do if you had magic for a moment … to solve something. That’s my approach to solving problems. What would that magic be, and hopefully that turns into IP. It’s not that somebody just starts doing these things. You can innovate…

    {grow}- 23 readers -
  • Achieving escape velocity: The content discovery challenge

    …. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research…

    {grow}in Content- 16 readers -
  • Artificial intelligence, real-life marketing

    … is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis…

    {grow}- 14 readers -
  • How to keep yourself safe from social engineering attacks

    … By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re…

    {grow}in How To's- 19 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    … early days. The technology is the hurdle right now. Also, the cost of creating an effective chatbot is relatively high. The big brands may have to build an app in Twitter, Facebook, Google, etc. although some of the back-end programming and logic might be reusable. The potential is to make automated assistants the most empathetic, service-oriented…

    {grow}- 24 readers -
  • Drones, Bots and AI oh my. SXSW highlights

    … explained how also journalism needs to rebuild from the rubble. My notes: Journalism has done a sucky job evolving. They are focused on temporary tech solutions for long-term problems. Journalism is waiting for somebody else to fix the problem. The competition isn’t the other media, it’s Facebook and Snapchat. All traditional media looks…

    {grow}- 41 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 33 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 29 readers -
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