Big Data And Analytics

  • Four marketing mega trends nobody’s talking about

    … courtesy Flickr CC and Balint Foldesi Related Posts Tags: google +, mark schaefer, marketing trends. facebook, Twitter Posted in Artificial Intelligence, Big Data and Analytics, Content Marketing, Content Shock, Facebook marketing, futurist, Google techologies, Influence and Power, Influence marketing, Mobile marketing, Return On Influence, Social Media best practices, Social Media Strategy, Twitter, YouTube and video | No Comments » All posts …

    {grow}in Social Content Twitter- 14 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 12 readers -
  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 10 readers -
  • The new psychology of content consumption

    … because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo…

    {grow}in Content Facebook- 12 readers -
  • Research shows “be more human” really works

    … Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence book. I asked him, “In this very noisy world, how do we stand out?” His response was simple, elegant, and so true: “Be more human.” I think this is profound advice and the more I’m…

    {grow}- 8 readers -
  • The overwhelming implications for driverless cars and marketing

    … of Thrones right before you arrive. The advertising prospects of driverless cars What will these mobile entertainment centers mean for advertisers? In some ways, a car-based content distribution system may be a “do-over” for the ad industry. Today people hate ads so much they want to block them. Hopefully the industry has learned its lesson…

    {grow}in Content Blogging- 12 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 8 readers -
  • Research proves there is still a place for long form content

    … a short attention span. Our news feeds are dominated by listicles, infographics, and curated summaries meant to get us in and out of a story as quickly as possible. However, new research from Pew indicates that my old journalism school lesson still holds true. In fact, people do spend time with longer-form content, even in the challenging reading…

    {grow}in Content Blogging- 8 readers -
  • Market networks bring businesses into the “enabling economy”

    … nor the customer matter. An Uber driver doesn’t know the customer and the customer doesn’t know the driver. They may never connect again. But what if the service provider and client DO matter? What if you want to do business with a very specific person? Jonothan Yoffe, the founder of AnyRoad described how he got the idea for his travel-related…

    {grow}- 9 readers -
  • Driving economic benefits from your Alpha Audience

    … across PR, Digital Marketing, Social Media, Brand Development, Consumer Marketing and new innovation initiatives. She is a marketer on the cutting edge of the Alpha Audience ideals, a professional who is activating her best customers in creative ways to drive measurable economic gains. I was lucky enough to talk to Melyssa recently and learn more…

    {grow}in Social Content- 13 readers -
  • The Fatal Flaw of A/B Testing

    … for significance of a 25% change off of an expected 4% conversion rate… well, you’d need to send it to more than twice as many subscribers than you actually have. Whoops. So yeah. Don’t always trust an A/B test without putting some serious thought into it. My best suggestion? Narrow it down to a few options, sleep on it, and then in the morning…

    {grow}- 7 readers -
  • Highlights from SXSW 2016

    … If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Tens of thousands of digital marketers, entrepreneurs, and investors from all over the world descend on Austin, Texas, each March. Throughout each day there may be 100 concurrent talks, meet-ups, special interest meetings, and networking parties…

    {grow}- 12 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 11 readers -
  • Why brand building depends on the imbalances in people’s lives

    … Sociological savant Martin Lindstrom is one of the most inventive and forward-thinking marketers on the planet. The author of seminal books such as Brandwashed, his new book Small Data: The Tiny Clues That Uncover Huge Trends is already a best-selling smash. In this exciting book, Lindstrom describes how “emotional DNA” is the key to the new…

    {grow}in Facebook- 11 readers -
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