Big Data And Analytics

    • 10 Epic Shifts that are Re-Writing the Rules of Marketing

      By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

      {grow}- 6 readers -
    • What does digital transformation mean to marketing?

      Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

      {grow}- 15 readers -
  • The new standards for strategy and social media success

    … the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Original photo by the author The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 30 readers -
  • The five great questions of content marketing

    … the Media Rating Council guidelines: 50 percent view for two seconds. Ha, is that how the creative team packaged the message?” 2. Specific measurement “We still have clients who want to know how many conversions can be attributed to specific platforms or even pieces of content — and often the brands who want to know this are the ones without…

    {grow}in Content- 19 readers -
  • Entering Protopia and a world of continuous marketing disruption

    … By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come. Although it may seem…

    {grow}in Mobile- 20 readers -
  • What every marketer needs to know about the Internet of Things

    … By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly…

    {grow}- 28 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 14 readers -
  • Four marketing mega trends nobody’s talking about

    …. It’s time to give up and surrender to Facebook. They want the content, you’ll have to give them the content. Seriously. It’s time to surrender. People don’t want to visit your website any more. They don’t even want your app. They want all their information in their newstream. This means we will be optimizing for Facebook — as well as Google…

    {grow}in Social Content Twitter- 23 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 17 readers -
  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 12 readers -
  • The new psychology of content consumption

    … because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo…

    {grow}in Content Facebook- 15 readers -
  • Research shows “be more human” really works

    … are managing a brand’s social media presence, you probably come across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. But does it work? According to a series of studies, conducted by Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden, with social media users in France, the UK…

    {grow}- 8 readers -
  • The overwhelming implications for driverless cars and marketing

    … alert” if there is a famous joint nearby as I zoom down the Interstate, especially if a coupon comes with it. I’ve had fun dreaming up the possibilities of driverless cars and marketing possibilities, but I’m sure you have some reactions and ideas, too. Why not share them in the comment section? Posted in Big Data and Analytics, blogging, Content…

    {grow}in Content Blogging- 12 readers -
  • Why the sales funnel is alive and well and living on the web

    … isn’t driving the visibility they need for their businesses. The “build it and they will come” era for most industries is over. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Add to that the highly publicized content explosion that’s happening now and many of us…

    {grow}in Content- 12 readers -
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