Big Data And Marketing

  • Big data for marketing? You ain’t seen nothing yet.

    … By Eric Wittlake, {grow} Contributing Columnist The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. I know, I know, we have more data than ever before. We have so much data we’ve even coined a name for using it. But five years from now, we’ll look back…

    Eric Wittlake/ {grow}- 22 readers -
  • Your marketing success may hinge on Gray Social Media

    …, or we’re focused in the wrong places. Innovation and insight don’t come from Big Data. They come from Little Data. The small signals before us Is it possible that you could somehow organize “small signal sleuthing” to discover a whole new category of passionate customers? Consider: Somebody I didn’t know left me an endorsement for “digital marketing…

    {grow}in Social- 22 readers -
  • Three implications for Big Data and your marketing department

    … invented the peanut butter-bacon ice cream about to take the country by storm. It is in the obscure journal article announcing a technological innovation that could destroy your most profitable niche for marketing automation services. If you picked up on any of these trends fast enough, it could radically impact your shoe, food, or software…

    {grow}in Google- 2 readers -
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