Big Data And Marketing

  • Big data for marketing? You ain’t seen nothing yet.

    … By Eric Wittlake, {grow} Contributing Columnist The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. I know, I know, we have more data than ever before. We have so much data we’ve even coined a name for using it. But five years from now, we’ll look back…

    Eric Wittlake/ {grow}- 20 readers -
  • Your marketing success may hinge on Gray Social Media

    …, or we’re focused in the wrong places. Innovation and insight don’t come from Big Data. They come from Little Data. The small signals before us Is it possible that you could somehow organize “small signal sleuthing” to discover a whole new category of passionate customers? Consider: Somebody I didn’t know left me an endorsement for “digital marketing…

    {grow}in Social- 22 readers -
  • Three implications for Big Data and your marketing department

    … today. In many cases, it is! I have seen so many inspirational stories of Big Data making the world a cleaner, healthier, and safer place. But what about Big Data and marketing? Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. The Business Case for Little Data…

    {grow}in Google- 2 readers -
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