Big Data And Marketing

  • Big data for marketing? You ain’t seen nothing yet.

    … at “Big Data for marketing” and chuckle at how worked up we got over so little. Why? The data we have today is just a tiny sliver of the data we will be swimming in soon. Some of this new data may be terrifying. But the data we have today was terrifying in concept just 10 years ago. As we have in the past, we will come to accept that much…

    Eric Wittlake/ {grow}- 19 readers -
  • Your marketing success may hinge on Gray Social Media

    …, or we’re focused in the wrong places. Innovation and insight don’t come from Big Data. They come from Little Data. The small signals before us Is it possible that you could somehow organize “small signal sleuthing” to discover a whole new category of passionate customers? Consider: Somebody I didn’t know left me an endorsement for “digital marketing…

    {grow}in Social- 21 readers -
  • Three implications for Big Data and your marketing department

    … marketers need to go next might be in the Little Data: It is the dip in shoe sales in one neighborhood where a pocket of influential teens have begun to wear leather hiking boots instead of tennis shoes to school. It is the single data point indicating unusually high cardboard cup sales in a small New England town where a husband-wife team just…

    {grow}in Google- 2 readers -