Big Data And Marketing

  • Big data for marketing? You ain’t seen nothing yet.

    … at “Big Data for marketing” and chuckle at how worked up we got over so little. Why? The data we have today is just a tiny sliver of the data we will be swimming in soon. Some of this new data may be terrifying. But the data we have today was terrifying in concept just 10 years ago. As we have in the past, we will come to accept that much…

    Eric Wittlake/ {grow}- 16 readers -
  • Your marketing success may hinge on Gray Social Media

    … with them. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment. Perhaps much of our dark social media really isn’t that dark because we’re just not looking for their signals…

    {grow}in Social- 20 readers -
  • Three implications for Big Data and your marketing department

    … today. In many cases, it is! I have seen so many inspirational stories of Big Data making the world a cleaner, healthier, and safer place. But what about Big Data and marketing? Let’s look at three implications of this development and the new marketing opportunities provided by this emerging world of analytics. 1. The Business Case for Little Data…

    {grow}in Google- 1 readers -