Big Data And Marketing

  • Big data for marketing? You ain’t seen nothing yet.

    … at “Big Data for marketing” and chuckle at how worked up we got over so little. Why? The data we have today is just a tiny sliver of the data we will be swimming in soon. Some of this new data may be terrifying. But the data we have today was terrifying in concept just 10 years ago. As we have in the past, we will come to accept that much…

    Eric Wittlake/ {grow}- 22 readers -
  • Your marketing success may hinge on Gray Social Media

    … to find more of those people for our businesses, but if most of this powerful audience lurks in the shadows, how do we know they’re there? Gray social media I would like to propose today that between dark social media and light social media, there is a third category that is rich in undiscovered marketing opportunity — Gray Social Media. These…

    {grow}in Social- 22 readers -
  • Three implications for Big Data and your marketing department

    … and your marketing department appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 10 things you need to know NOW about OmniChannel Marketing 3 Steps to Building a Better B2B Target Account List Would you erase yourself from Google search results? The seven traits of an effective digital enterprise Two technologies that will disrupt marketing strategy …

    {grow}in Google- 2 readers -