Big Data Marketing

  • Big Data is Pushing Marketing into Real-Time

    … and location of the target recipient. It’s often personalized as well. During the 2013 Super Bowl, when the power went out, Oreo pushed an ad out in a matter of minutes which said “You can still dunk in the dark.” That is just one fun example. More powerfully, Target can use buying habits to detect life changes and offer relevant product…

    Marketing Technology Blogin Twitter- 19 readers -
  • The World-Class Network of Jeff Ogden of Find New Customers

    … share on social media. Filed under: B2B demand generation, B2B lead generation, b2b lead generation companies, Big Data Marketing, Business relationships, Business Strategy, Buyer Personas, CMO Challenges and Opportunities, CMO recruiting, Content marketing, Demand Generation Manager, Find New Customers, Florida, Great books, MadMarketingTV, Management best practices, Marketing Made Simple TV, Personal Branding, Personal growth, Social Media, Social Networks, Twitter…

    Jeff Ogden/ Fearless Competitorin Social Content Twitter- 16 readers -
  • The Role of Big Data in the Future of B2B Marketing

    … is now becoming a reality (as shown by the Future of B2B Marketing eBook we created for MarketingProfs). For more insights into the role of data in the B2B Marketing mix, here are insights and predictions from 3 B2B smarties from some of the top business marketing brands on the web: Marketo, Silverpop (an IBM company) and Lattice Engines. Predictive…

    Lee Odden/ TopRank®- 22 readers -
  • How to Manage Your Marketing With Data

    … “Big data” may be all the rage, but does it make a difference when it comes to your marketing efforts? If you know what links get more clicks, you can craft stronger calls to action. If you know what tone to strike with your audience, you can hone it so that you get better responses to your email newsletters, blog posts and other content pieces…

    Erin Feldman/ Vocus Blog- 6 readers -
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