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  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … list of target accounts. Then they overlaid those accounts and scores on a Google map to see where the high-scoring accounts were clustered. They used this insight as an input for their event planning, so the decision around ‘where should I hold my event?’ becomes a lot more data-driven.” (Nipul Chokshi, Lattice Engines) 4. Bid strategically when…

    Stephanie Miles/ Street Fight- 11 readers -
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