• 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … — such as average spend per customer — as long as they think these additional variables may correlate with their target variable. This is where domain expertise is key.” (Atakan Cetinsoy, BigML) 2. Offer increased personalization. “Small business marketers can take advantage of predictive intelligence by utilizing it to offer up increased personalization…

    Stephanie Miles/ Street Fight- 14 readers -
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