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… looks at: Host/domain/path keyword co-occurrence (inc. unigrams and bigrams) Percent of the site cluster comprised of top frequency host/domain name keywords Host/ domain names containing certain lexicons/pattern combinations (e.g. ["year", "event | product name"], http://www.turbotaxonline2014.com) Site/page content quality and popularity signals…
Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate search engines to give the page a higher rank than what it deserves.
… Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers stuffing keywords in the URL or domain in an effort…