Bill Densmore

  • Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

    … of The Platforms. For Bill Densmore, a fellow at RJI who has a long career as an entrepreneurial news publisher in New England, what Gehring said summed up the publishing dilemma he had been worrying and writing about since the Internet began to take hold more than 20 years ago. The solution, Densmore has contended, will require far more than adding a lever…

    Tom Grubisich/ Street Fight- 13 readers -
  • Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?

    … at the local/hyperlocal level – as a new report from Borrell Associates shows – is flowing to commercial platforms like Autotrader and Yelp. It’s these platforms that get most of fast-growing targeted advertising aimed at specific categories of consumers. Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out…

    Tom Grubisich/ Street Fight- 12 readers -
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