Bill Lonergan

  • Report: High-Value Users Generate 85% of App Revenue

    … at least 30 sessions with an app in the last 30 days. The report showed high-value users engage with apps four times more than the average user, and, on average, account for 85 percent of app revenue across the retail, books and music, sports and communication app categories. Breaking high-value users down by app category, the report found 28 percent…

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