Bill Lonergan

  • Report: High-Value Users Generate 85% of App Revenue

    … underscores the need for marketers to look outside their own app for signals to truly get to know their high-value users. Taking in data from the entire ecosystem, including third party apps and web sites, determines how customers act outside of apps and will only help marketers reach them in a more effective way, ultimately leading to increased revenue. RadiumOne’s complete report is available here. …

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