Bill Marriott

  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 17 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • CMOs Plan a Digital Overhaul for 2015

    …” across platforms, programs, and staff. The top motivation for this is “improved efficiency and campaign effectiveness.” CMOs plan to pump funds into email, website design and development, mobile apps, lead management, and search marketing. But while hopes might be high, funds and self-esteem remain somewhat low. Only six percent of those surveyed…

    Amanda Walgrove/ Relevancein Content- 12 readers -
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