Bill Marriott

  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 17 readers -
  • 3 Ways Facebook Instant Articles Will Be Big for Brands

    …: Instant Article ad units Instant Article display ad units are far from sexy, but they could prove important. While publishers can sell their own ads on Instant Articles and keep 100 percent of the revenue, they can also let Facebook sell the ads for them and still take home a 70 percent cut. But as Jack Marshall detailed in The Wall Street Journal…

    The Content Strategistin Social Display Content Facebook- 17 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • CMOs Plan a Digital Overhaul for 2015

    … advantage of digital trends, and demonstrating marketing’s ROI. So, how can CMOs remedy these pain points? 1. CMO Council tops off the report with five tips on how CMOs can get ahead in the next 12 months. These tactics mostly include shifting internal office structure and getting on the good sides of CEOs and C-level colleagues, but they don’t…

    Amanda Walgrove/ Relevancein Content- 10 readers -
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