Bill Wise

  • Mediaocean, Merkle Become Atlas Partners

    … consumer experiences to a person rather than a cookie. First-party CRM data is the starting point for advanced media targeting and measurement in the Atlas platform, and the Merkle Atlas partnership extends Merkle’s people-based targeting capabilities. And Mediaocean CEO Bill Wise said: The partnership with Atlas signals Mediaocean’s continued vision…

    David Cohen/ AllFacebookin Facebook- 18 readers -
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