• PPC strategy: Planning beyond the click

    … Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC…

    Marketing Landin Paid Search SEO- 13 readers -
  • Bing Ads piloting in-market & custom audience targeting

    … In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in-market audience pilot is running in the US only. In building in-market audience lists…

    Ginny Marvin/ Search Engine Landin Social SEO- 16 readers -
  • Bing Adds Expandable Featured Snippets to “See Full Answer”

    … Bing Adds Expandable Featured Snippets to “See Full Answer” June 2, 2017 at 5:31 am PST By Jennifer Slegg Leave a Comment Bing has added a new type of featured snippet to their search results, and site owners likely won’t be very happy with this one. Bing will display a usual sized featured snippet, but instead of requiring a clickthrough…

    Jennifer Slegg/ The SEM Postin SEO- 14 readers -
  • Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

    … Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. …

    Purna Virji/ Search Engine Landin SEO- 18 readers -
  • Bing Adds “People Also Ask” To Their Own Search Results

    … Bing Adds “People Also Ask” To Their Own Search Results June 1, 2017 at 4:29 am PST By Jennifer Slegg Leave a Comment Bing is now adding “People also search for” drop down box features in their search results. And their implementation is identical to the one Google added to their own search results. The “People also search for” shows…

    Jennifer Slegg/ The SEM Postin SEO- 13 readers -
  • The Best of PPC & CRO from ADworld Experience 2017

    …/ Afterwards she analyzed competitive research tools giving a complete review of SEMRush keywords and competitors analysis, both for search and shopping campaigns. Then she suggested how to use Bing Ads Intelligence (, the equivalent of AdWords keyword planning…

    State of Digitalin Paid Search- 17 readers -
  • Bing launches bots for local businesses

    … Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only…

    Greg Sterling/ Search Engine Landin SEO- 20 readers -
  • Bing Remarketing: The best-kept marketing secret

    … the necessary adjustments to achieve your desired results. Utilize Bing Remarketing across ALL channels Did you know that you can create an audience list based on actions across all of your marketing channels? Bing allows you to market to your Bing audience list, as well as people who interacted with your website coming from other channels such as Google…

    Search Engine Landin SEO- 16 readers -
Get the top posts daily into your mailbox!
More from around the web