• Bing launches bots for local businesses

      Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only to restaurants) through Bing Places and the ...

      Greg Sterling/ Search Engine Landin SEO- 18 readers -
    • 3 Ways to Avoid Churning Out Average Blog Posts

      I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012.

      The Content Strategistin Social Content- 16 readers -
    • Why Content Strategists Take Social Shares Seriously (And You Should Too)

      I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. I’m not surprised.

      The Content Strategistin SEO Content- 14 readers -
  • Bing Remarketing: The best-kept marketing secret

    When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF) and was pleasantly surprised by what I discovered.

    Search Engine Land- 15 readers -
  • Bing Adds Hotel Carousel to Top of Search Results

    … Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO…

    Jennifer Slegg/ The SEM Post- 12 readers -
  • 5 most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced…

    Search Engine Watchin SEO- 16 readers -
  • The evolution of search through a modern consumer journey

    … and conversion rates, in part fuelled by last click attribution models. But most marketers today agree that it is essential for a brand to appear across all stages of the funnel to drive brand affinity and recall. Research at Bing Ads now allows us to quantify and better understand the customers behind the clicks and where they stand on the customer…

    State of Digital- 17 readers -
  • Paid search trends from Merkle’s Q1 report

    … Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing and Yahoo’s lack of mobile market share is hampering growth. Here’s a look at some of the key trends from the report. (Keep in mind the data…

    Ginny Marvin/ Marketing Landin Paid Search Google- 21 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … Whether you are new to the ecommerce world or a veteran, shopping campaigns give you a new presence on the search results page and allow you to showcase visual images of your product(s). They are essential in terms of keeping up with the competition. For more tips, tricks, and best practices, check out the full webinar here. …

    PPC Hero- 12 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 16 readers -
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