Bing

    • Study: Why do marketers still struggle with innovative search tactics?

      Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by Forrester Consulting, may have some light t ...

      Search Engine Watchin Paid Search SEO- 20 readers -
  • Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types

    Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types April 21, 2017 at 4:26 am PST By Jennifer Slegg Leave a Comment There are some ads that annoy users more than others. These include things like autoplay videos ads with sound enabled by default and pop up ads. And for some users, flashing ads can induce medical events such as seizures.

    Jennifer Slegg/ The SEM Post- 10 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … April 19, 2017 With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin…

    PPC Hero- 12 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 15 readers -
  • Listen to your mother: Win Mother’s Day with humor and timing

    … This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve always used? Let’s make this year even more special (and successful) with some lesser-known tips and advice based on research compiled by my data scientist colleagues at Bing Ads. Did you know that 87 percent…

    Purna Virji/ Search Engine Landin SEO- 14 readers -
  • Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

    … Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules. According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.” Bing says…

    Amy Gesenhues/ Marketing Land- 20 readers -
  • 5 Things You Didn’t Know Your Google and Bing Reps Could Do for You

    … Even the most fiercely independent search account managers should know when to reach out for help from Google, Bing, or Yahoo account reps. Search engine account teams are good for more than opting into Betas and can provide solutions that will make your life easier. Here are some little-known perks to working with your SEM […] The post 5 Things You Didn’t Know Your Google and Bing Reps Could Do for You appeared first on 3Q Digital. …

    3Q Digitalin Google- 12 readers -
  • How to turn off ad tracking in Google, Bing and Yahoo!

    … of personalized ads from other companies served by Microsoft, by selecting ‘Do you want personalized ads from other companies?’ under ‘More choices’. On this page, as with Google, you can opt out of ad tracking for individual companies listed, or select ‘Choose all companies’ at the bottom to opt out of personalized ads for all participating companies. Yahoo…

    Search Engine Watchin Google How To's- 15 readers -
  • Bing Adds “Pokestop Nearby” to Restaurant Filtering Options

    … Bing Adds “Pokestop Nearby” to Restaurant Filtering Options March 3, 2017 at 5:33 am PST By Jennifer Slegg Leave a Comment If you are a Pokemon Go player, you will be happy to know that Bing has added a new sorting option for their restaurant filtering – filtering by nearby Pokestops. When you search for a nearby restaurant, either…

    Jennifer Slegg/ The SEM Post- 11 readers -
  • Bing Adds Larger Coupon Codes to Brand Knowledge Panels

    … Bing Adds Larger Coupon Codes to Brand Knowledge Panels March 2, 2017 at 5:04 am PST By Jennifer Slegg Leave a Comment Bing has decided to step up their coupon code game by introducing new larger coupon codes in brand knowledge panels in their search results. Bing first began testing these coupon codes on a limited basis back in April 2016…

    Jennifer Slegg/ The SEM Post- 10 readers -
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