• Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 19 readers -
  • Pingup Extends Reach With New Bing Integration

    … Pingup Extends Reach With New Bing Integration January 4, 2017 by Stephanie Miles Leave a Comment Filed Under: News Online scheduling and ordering platforms have been quietly picking up steam as local merchant adoption rates climb, but the Boston-based tech developer Pingup is betting that 2017 will be the year the vertical finally explodes…

    Stephanie Miles/ Street Fight- 25 readers -
  • 6 Local Directories Every VSB Should Be On

    … shopping, eating, and sightseeing. Although businesses can create local Facebook pages for free, they’ll need to pay to utilize the platform’s advertising tools. 6. Bing Places for Business: Verify listings and prevent unauthorized edits Bing Places for Business is a portal where small business owners can add and edit their listings on Bing. Given…

    Stephanie Miles/ Street Fightin Google- 18 readers -
  • Meet the Data Amplifiers

    … leading vertical-market publishers. The amplifiers consist of: Publishers such as Apple, Bing, Facebook, Foursquare, Google, and Yelp, which share your data with consumers in their ecosystems. Aggregators like Acxiom, Infogroup, Factual, and Neustar Localeze (of which I was a cofounder), which distribute business data to publishers. Here’s a table…

    Street Fightin SEO Google- 17 readers -
  • Do You Bing? If Not, It’s Time to Start

    … is becoming a stronger commerce tool. For example, in 2015, Bing created a feature that allows users to order food and book hotels directly from search results (which demonstrates Bing’s ability to bridge the online/offline worlds). And just in time for the holiday season, Bing launched new tools to support shopping campaigns. For instance, Bing…

    Street Fightin SEO Google- 20 readers -
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