Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads has 15.6% market share in the United States.
Posts about Bing Ads
    • The evolution of search through a modern consumer journey

      The IAB UK has just released their digital advertising spend report for 2016 and announced that digital advertising grew at its fastest rate for nine years – up 17.3% to £10.3 billion. The last time annual growth was higher was in 2007 (+38%), when Apple released the iPhone leading to the accelerated adoption of smartphones, the emergence of the app paradigm, etc.

      State of Digital- 18 readers -
    • 7 Tips To Optimize Your Bing Shopping Campaign

      May 4, 2017 There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency.

      PPC Hero- 10 readers -
  • Goodbye For Good Standard Text Ads

    … for the foreseeable future. While there is no date on when STA’s will stop serving, you can expect an update well in advance once Bing Ads makes the decision to sunset serving STAs. Unless you are seeing particularly amazing performance with STAs vs ETAs, why not get a new round of ad copy up using just ETAs? It is time to give those ads the focus…

    PPC Hero- 7 readers -
  • 10 Alternatives To Google AdWords

    … of negatives and qualifier messaging in ad copy, a competitive industry or market, or a broader topic like “shoes” (as a very broad example). In this post, I’ll give a short overview of other networks that can be added to your PPC mix to drive qualified traffic and results. 1. Bing Ads Bing Ads has continued to be an under-utilized network with two other…

    PPC Heroin Social Paid Search Display Google- 12 readers -
  • A Guide To Bing Ads Shopping Campaigns

    … April 19, 2017 With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin…

    PPC Hero- 13 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    … April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there…

    PPC Hero- 16 readers -
  • Listen to your mother: Win Mother’s Day with humor and timing

    … of Mother’s Day searchers on the Bing Network are female, so a lot of us seem to be doing this! My favorite tip is to search for what I want on my husband’s computer and then wait for him to receive all the remarketing ads that are relevant to things I’d love to receive as a gift.) For all of these segments, there are different age ranges…

    Purna Virji/ Search Engine Landin SEO- 16 readers -
  • Navigating Location Based Bid Adjustments In Bing

    … April 7, 2017 Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing…

    PPC Hero- 22 readers -
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