Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads has 15.6% market share in the United States.
Posts about Bing Ads
  • The next Bing thing: Get your Bing campaigns in top shape for 2017

    … current activity, making sure it is in line with industry best practices and wider business objectives. Of course, there are a lot of different ways to do this when it comes to the wonderful world of Bing Ads, from spot-checking campaign settings to reviewing Search Term reports. However, one thing that we love to use at Merkle | Periscopix (my…

    Search Engine Landin SEO- 13 readers -
  • Edit Expanded Text Ads in Bing Ads apps

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4…

    Ginny Marvin/ Search Engine Landin SEO- 7 readers -
  • Ad extensions for the entire decision journey

    … Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in on a specific product When…

    Mona Elesseily/ Search Engine Landin SEO Google- 10 readers -
  • 5 reasons advertisers should NOT ignore Bing Ads

    … as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its unique audience. I have had great success with Bing campaigns; in some instances, the results far surpass outcomes obtained via the highly competitive Google platform. The last couple of years have been exciting for Bing Ads…

    Search Engine Landin Paid Search SEO- 12 readers -
  • 23 Effective PPC Platforms to Grow Your Advertisement Reach

    … target audience by keyword, time of day. It has wide variety of choices like text, image and local based search. The ads are displayed on the top and right side of search result page. Bing Ads: Microsoft’s Bing search advertisement has very less competition and lower rates of CPC as compared to other Search Engine Paid advertisements. Bing allows…

    ppc.orgin Paid Search- 9 readers -
  • How To Master Bing Ads Reporting

    … November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma…

    PPC Heroin Affiliate Paid Search How To's- 10 readers -
  • How do our biases impact PPC performance?

    … own management habits and how you may have sped up the process over the years. Spare the Bing, spoil the Google I personally have been guilty of neglecting Bing Ads. I let Bing Ads move in but made it live in the closet under the stairs (and, much as you would expect, it became a wizard). Now, part of this was because Bing’s universal event…

    Search Engine Landin Paid Search SEO Google How To's- 18 readers -
  • Bing Ads starts testing app install ads in the US

    … Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play store depending on the device the user is on. During the pilot, app install ads are available in the web interface, for Bulk Upload and in the API, but not Bing Ads Editor…

    Ginny Marvin/ Search Engine Landin Social SEO- 11 readers -
  • Shared Budgets Now Available In Bing Ads

    … November 9, 2016 Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest…

    PPC Hero- 8 readers -
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