Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads has 15.6% market share in the United States.
Posts about Bing Ads
  • Ad extensions for the entire decision journey

    … extended sitelinks. Using ETAs (expanded text ads) with extended sitelinks is an awesome one-two punch. Extended sitelinks combined with one or two additional ad extensions performed well for us in our testing. Video extensions (Bing Ads only) Many people watch videos before buying a product or service. For example, many folks who do DIY home…

    Mona Elesseily/ Search Engine Landin SEO Google- 8 readers -
  • 5 reasons advertisers should NOT ignore Bing Ads

    … Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen…

    Search Engine Landin Paid Search SEO- 9 readers -
  • 23 Effective PPC Platforms to Grow Your Advertisement Reach

    … target audience by keyword, time of day. It has wide variety of choices like text, image and local based search. The ads are displayed on the top and right side of search result page. Bing Ads: Microsoft’s Bing search advertisement has very less competition and lower rates of CPC as compared to other Search Engine Paid advertisements. Bing allows…

    ppc.orgin Paid Search- 8 readers -
  • How To Master Bing Ads Reporting

    … November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma…

    PPC Heroin Affiliate Paid Search How To's- 8 readers -
  • Bing Ads starts testing app install ads in the US

    … Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play store depending on the device the user is on. During the pilot, app install ads are available in the web interface, for Bulk Upload and in the API, but not Bing Ads Editor…

    Ginny Marvin/ Search Engine Landin Social SEO- 11 readers -
  • Shared Budgets Now Available In Bing Ads

    … November 9, 2016 Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest…

    PPC Hero- 8 readers -
  • Mobile paid search has increased by 134% since last year: stats

    … There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful…

    Search Engine Watchin Paid Search Display- 11 readers -
  • Bing Ads releases Expanded Text Ads globally

    … After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the Bing Ads web…

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -
  • Why are payday loan ads still showing on Google after the ban?

    … Bing search engine has not instituted a specific ban on payday loans, but its financial products policy notes that ads for payday and other small-dollar loans are among the products that “can raise appreciable compliance concerns and may attract heightened scrutiny”. In some cases, consumers won’t have the option of turning to agencies like the FTC…

    Ginny Marvin/ Search Engine Landin SEO Google- 14 readers -
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