Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads has 15.6% market share in the United States.
Posts about Bing Ads
  • Account-level ad extensions now available in Bing Ads

    … Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group levels…

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -
  • Adwords vs. Bing Ads

    … Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets quite perplexing…

    ppc.orgin Paid Search- 12 readers -
  • Bing Exact Match Close Variant Update and Beyond

    … August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also…

    PPC Hero- 13 readers -
  • Developing YOUR audience targeting strategy

    … could and should be an RLSA campaign. So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released innovative features to help you create a custom audience that speaks to your exact business needs. Creative features such as exclusions…

    Search Engine Landin SEO Google- 15 readers -
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