Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads has 15.6% market share in the United States.
Posts about Bing Ads
  • An Introduction to Conversational Commerce and Bots

    … groceries. It doesn’t seem like that far fetched to see how conversational bots can become an extension of a self-service interface to your brand across the platform and channel your customer choose. Bing has already a few chatbots integrated directly into the search results page, creating new, deeper engagement with the brand right here where…

    State of Digital- 15 readers -
  • Bing Ads Releases New Audience Features

    … the integration steps have been completed, your Custom Audiences will show up in the Audience section of the Shared Library in the Bing Ads UI. Associate these Custom Audiences to your ad groups in the same way you would associate a remarketing list. Final Thoughts While my initial enthusiasm for Custom Audiences deflated like a dollar store balloon…

    PPC Heroin Social- 17 readers -
  • PPC strategy: Planning beyond the click

    … Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC…

    Search Engine Landin Paid Search SEO- 15 readers -
  • How To View Bing Spend In Google Analytics

    … June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze…

    PPC Heroin Affiliate Paid Search Google How To's- 15 readers -
  • Bing Ads piloting in-market & custom audience targeting

    … account team can contact them to learn about participating in these pilots. More features in the works: Sirich readily acknowledged Bing Ads’ market position as a “fast follower” to Google AdWords, as parity with AdWords makes life easier for search marketers working in both platforms. Other new features currently in testing are dynamic search…

    Ginny Marvin/ Search Engine Landin Social SEO- 17 readers -
  • Beginners’ guide to Bing Ads management

    … You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about…

    John E Lincoln/ Search Engine Landin Paid Search SEO- 17 readers -
  • Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

    … Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. …

    Purna Virji/ Search Engine Landin SEO- 19 readers -
  • Goodbye For Good Standard Text Ads

    … May 24, 2017 Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads…

    PPC Hero- 11 readers -
  • The evolution of search through a modern consumer journey

    … and conversion rates, in part fuelled by last click attribution models. But most marketers today agree that it is essential for a brand to appear across all stages of the funnel to drive brand affinity and recall. Research at Bing Ads now allows us to quantify and better understand the customers behind the clicks and where they stand on the customer…

    State of Digital- 22 readers -
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