Bing Ads

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of the fourth quarter 2012, Bing Ads has 15.6% market share in the United States.
Posts about Bing Ads
  • Bidding in a Mobile Centric 2017

    … and desktop advertising over the past few years. Both Google and Bing implemented segmented bidding options in 2016, allowing for the original enhanced campaign bid adjustment options back into campaign strategies. This includes separate desktop, mobile, and tablet bidding at both the campaign and ad group level. In today’s post, I wanted to give…

    PPC Heroin Paid Search Mobile Google- 7 readers -
  • 5 Affiliate Traffic Sources to Test in 2017

    … RTX Platform RTX Platform is another traffic source that may sound new to you, but you’ve probably heard me talk about them before. 50onRed rebranded their ad platform last year to RTX Platform. RTX Platform has 3 different channels you can use to promote (the same ones 50onRed used to have): InText Pops Display I run PPV campaigns…

    Luke Klingin Affiliate- 14 readers -
  • How To Use The Bing Ads Campaign Planner

    … February 7, 2017 The Bing Ads Campaign Planner has been available since 2014. The tool was created to help advertisers understand competition levels and industry benchmarks. Admittedly, I have just recently started using the Campaign Planner and found that the insights provided are especially helpful when creating a strategy for segmentation…

    PPC Heroin How To's- 15 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 15 readers -
  • Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

    … Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. …

    Purna Virji/ Search Engine Landin Paid Search SEO- 25 readers -
  • Ensure Bing Ads Are Part Of Your PPC Efforts

    … January 27, 2017 Working in PPC, it is easy to get lost in the “usual” PPC efforts. We tend to focus on what we know and concentrate most of our time with, Google. However, did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? Plus, with more than 100 million unique users that search on Bing…

    PPC Heroin Paid Search- 16 readers -
  • What’s love got to do with Valentine’s Day?

    … audiences marketers can focus on to boost Valentine’s Day sales and provide marketing tips to help you come out swinging with your Valentine’s Day advertising. Data in this article is from two Bing Ads presentations: “Search Bing for Love: Valentine’s Day 2017 Insights for Digital Marketers” and “Valentine’s Day Insights to Woo Digital Marketers…

    Mona Elesseily/ Search Engine Landin SEO- 20 readers -
  • Be Smart In 2017: Use Seasonal Budgeting

    … performing months are also months with the least traffic availability. How do you go about prepping your budget accordingly to previous years’ performance? The best tool for the next step is the Excel Solver. The Solver is great for PPC budgeting, but how do you go about including monthly information? Similarly to past Solvers shown via PPC Hero…

    Jacob Brown/ PPC Heroin Paid Search- 17 readers -
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