Bing Ads 2015

  • Implement Bing Universal Event Tracking Or Be Left In The Dust

    … Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal…

    Cassie Oumedian/ PPC Hero- 15 readers -
  • Make Time To Tune Into Our Webinar With Bing Ads

    …, January 28th at 12 PM EST will review these new features and explain why you need to be using them. One of the major topics we will cover is the Universal Event Tracking (UET) code. Much like the Google Analytics code, advertisers only need to add this one pixel to every page of their site, allowing for easier analytics and conversion tracking…

    Matt Umbro/ PPC Heroin Paid Search- 7 readers -
  • 4 Bing PPC Predictions To Watch For in 2015

    … FireFox 34 will be using Yahoo as the new default browser instead of Google for the next 5 years. According to StatCounter, within 2 weeks, Yahoo search share increased from 9.6% to 29.4% as users upgraded from FireFox 33 to 34. FireFox 34 is still in the early stages so volume increases are minimal, but as users continue to upgrade, I predict…

    Cassie Oumedian/ PPC Heroin Paid Search- 16 readers -
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