Bing Ads 2015

  • Implement Bing Universal Event Tracking Or Be Left In The Dust

    … Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal…

    Cassie Oumedian/ PPC Hero- 14 readers -
  • Make Time To Tune Into Our Webinar With Bing Ads

    … You’ve seen us advertising our joint webinar with Bing Ads, entitled “5 Reasons You Need To Use Bing Advertising In 2015,” but I want to personally explain why you should attend. The Evolution of Bing Ads Though Bing Ads has been an advertising platform for many years, it’s really upped its game over the last couple. Consider these…

    Matt Umbro/ PPC Heroin Paid Search- 7 readers -
  • 4 Bing PPC Predictions To Watch For in 2015

    … for the Yahoo Bing Network. Below are 4 areas that I predict having a major impact on Bing Ads pay-per-click and digital budgets for 2015. Tracking In October 2014, Bing announced the release of Universal Event Tracking (UET). UET will allow advertisers to track goals, engagement, cross-device information, attribution and bounce rates. This new…

    Cassie Oumedian/ PPC Heroin Paid Search- 15 readers -