Bing Ads 2015

  • Implement Bing Universal Event Tracking Or Be Left In The Dust

    … Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal…

    Cassie Oumedian/ PPC Hero- 13 readers -
  • Make Time To Tune Into Our Webinar With Bing Ads

    …, January 28th at 12 PM EST will review these new features and explain why you need to be using them. One of the major topics we will cover is the Universal Event Tracking (UET) code. Much like the Google Analytics code, advertisers only need to add this one pixel to every page of their site, allowing for easier analytics and conversion tracking…

    Matt Umbro/ PPC Heroin Paid Search- 6 readers -
  • 4 Bing PPC Predictions To Watch For in 2015

    … Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah’s post on projected RLSA expansion in 2015 and Jeff’s prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads…

    Cassie Oumedian/ PPC Heroin Paid Search- 13 readers -