• Search Marketing Isn’t Confined to Search Engines Anymore

    …, turning to voice search for quick-hit results about weather, traffic and directions. Search engines, like Bing and Google, have responded by providing instant answers directly in the search results pages – there’s no need to click through to a site to see who won yesterday’s game or what the weather is like. It’s all about helping consumers get…

    Digidayin Mobile- 16 readers -
  • How agencies are using search to take advantage of moment that matter

    … In marketing, the moment a message is received is just as important as the message itself. Let’s say you’re trying to sell a new pair of shoes. The very best time to reach a customer is 30 seconds after they just walked into an extra deep slush puddle. In a world with perfect cartoon comic timing, this dampened schmoe might look up and spot a two…

    Digiday- 10 readers -
  • AKQA on search marketing in a post-browser future

    … You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know “right now.” The process has been second nature to even the least computer-literate users for over a decade. But that doesn’t mean it hasn’t evolved. Machines have pushed at the boundaries of human understanding, and where…

    Digiday- 12 readers -
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