• Search Marketing Isn’t Confined to Search Engines Anymore

    … For a growing number of web users, search is no longer confined to search engines and no longer confined to a single device. They’re hitting up social media, news, video and even messaging apps to find the answers they need. As consumers’ on-the-go connectivity surges, their device choices evolve along with it. Smartphones (51 percent) have…

    Digidayin Mobile- 16 readers -
  • How agencies are using search to take advantage of moment that matter

    … In marketing, the moment a message is received is just as important as the message itself. Let’s say you’re trying to sell a new pair of shoes. The very best time to reach a customer is 30 seconds after they just walked into an extra deep slush puddle. In a world with perfect cartoon comic timing, this dampened schmoe might look up and spot a two…

    Digiday- 12 readers -
  • AKQA on search marketing in a post-browser future

    … You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know “right now.” The process has been second nature to even the least computer-literate users for over a decade. But that doesn’t mean it hasn’t evolved. Machines have pushed at the boundaries of human understanding, and where…

    Digiday- 15 readers -
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