• Search Marketing Isn’t Confined to Search Engines Anymore

    … For a growing number of web users, search is no longer confined to search engines and no longer confined to a single device. They’re hitting up social media, news, video and even messaging apps to find the answers they need. As consumers’ on-the-go connectivity surges, their device choices evolve along with it. Smartphones (51 percent) have…

    Digidayin Mobile- 11 readers -
  • How agencies are using search to take advantage of moment that matter

    … In marketing, the moment a message is received is just as important as the message itself. Let’s say you’re trying to sell a new pair of shoes. The very best time to reach a customer is 30 seconds after they just walked into an extra deep slush puddle. In a world with perfect cartoon comic timing, this dampened schmoe might look up and spot a two…

    Digiday- 6 readers -
  • AKQA on search marketing in a post-browser future

    ….” Some tools, like Remarketing on Bing Ads, can lead to up to 30 percent more conversions by pushing consumers along in their journey. The tactic has another, additive advantage. It allows advertisers to find consumers while they’re still in that moment of interest, but boosts it with another intent signal: the action they’ve taken on your site…

    Digiday- 9 readers -
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