Birchbox

  • Embracing the Power of Superfans and Social Media

    … levels on social media and how often they share with the brand through customers’ comments, product reviews and other venues. Social media data, when combined with the information generated by traditional customer-relationship management, is key to distinguishing superfans. Reward loyalty program members for their social activities: Consumers want…

    Inside Facebookin Social Twitter- 23 readers -
  • 10 Ways for Brands to Get YouTube-Famous

    … of beer, rather than Sam Adams the company. He should run the channel because he’s authentic and is talking about something that has true value to him. ” Birchbox, which has teamed up with countless beauty vloggers, is just one of many companies that has relied on this strategy to help build up its channel. 10. Make your mission clear In two…

    Jillian Richardson/ The Content Strategistin Social- 18 readers -
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