Birchbox

  • Embracing the Power of Superfans and Social Media

    … offering loyalty points to fans that posted product reviews, it learned more about its most devoted customers’ reactions to its beauty products while creating deeper engagement with them. Use social media as a tool to activate and reward superfans: More than 90 percent of consumers globally trust word of mouth above all other forms of marketing…

    Inside Facebookin Social Twitter- 19 readers -
  • 10 Ways for Brands to Get YouTube-Famous

    … of beer, rather than Sam Adams the company. He should run the channel because he’s authentic and is talking about something that has true value to him. ” Birchbox, which has teamed up with countless beauty vloggers, is just one of many companies that has relied on this strategy to help build up its channel. 10. Make your mission clear In two…

    Jillian Richardson/ The Content Strategistin Social- 16 readers -
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