• Embracing the Power of Superfans and Social Media

    … social media to find superfans and deepen their engagement with and loyalty to a brand: Identify superfans by using social media data: Each brand needs to determine for itself what constitutes a superfan. Retailers, for example, often measure purchase frequency and customer-spending habits. Consumer-packaged-goods brands, on the other hand, often…

    Inside Facebookin Social Twitter- 23 readers -
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