Birchbox

  • Embracing the Power of Superfans and Social Media

    …. Birchbox, a subscription service that delivers beauty and grooming products to women and men, offers dedicated followers the chance to join its blogger network. Bloggers receive weekly emails from the brand with exclusive opportunities such as early access to sneak peeks and products to review on their blogs. Include social platforms…

    Inside Facebookin Social Twitter- 22 readers -
  • 10 Ways for Brands to Get YouTube-Famous

    … of beer, rather than Sam Adams the company. He should run the channel because he’s authentic and is talking about something that has true value to him. ” Birchbox, which has teamed up with countless beauty vloggers, is just one of many companies that has relied on this strategy to help build up its channel. 10. Make your mission clear In two…

    Jillian Richardson/ The Content Strategistin Social- 17 readers -
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