Birchbox

  • Embracing the Power of Superfans and Social Media

    … on social media, buy from their favorite brands and happily spread the word about products and services, both on social platforms and through referrals to friends. The focus on developing strong relationships with superfans comes at a time when improving customer loyalty is at the top of the to-do list for many marketers. Forrester Research…

    Inside Facebookin Social Twitter- 13 readers -
  • 10 Ways for Brands to Get YouTube-Famous

    … of beer, rather than Sam Adams the company. He should run the channel because he’s authentic and is talking about something that has true value to him. ” Birchbox, which has teamed up with countless beauty vloggers, is just one of many companies that has relied on this strategy to help build up its channel. 10. Make your mission clear In two…

    Jillian Richardson/ The Content Strategistin Social- 16 readers -
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