• Embracing the Power of Superfans and Social Media

    …. Birchbox, a subscription service that delivers beauty and grooming products to women and men, offers dedicated followers the chance to join its blogger network. Bloggers receive weekly emails from the brand with exclusive opportunities such as early access to sneak peeks and products to review on their blogs. Include social platforms…

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  • 10 Ways for Brands to Get YouTube-Famous

    … effectively communicate with your customer.” Old Spice is a perfect example of a brand that knows how to effectively communicate with its consumers. When your target market is teenage boys and you’re trying to convince them to use your product to eliminate body odor, humor definitely makes sense. Just last year the Old Spice man visited my college…

    Jillian Richardson/ The Content Strategistin Social- 17 readers -
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