• Embracing the Power of Superfans and Social Media

    … to be recognized for their full engagement with a brand, not just their purchases. Savvy brands are now rewarding consumers with loyalty points for social interaction (tweeting about the brand or sharing products across social media), engaging in online activity such as watching videos and reading a blog or posting a product review. When Lancôme began…

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    … effectively communicate with your customer.” Old Spice is a perfect example of a brand that knows how to effectively communicate with its consumers. When your target market is teenage boys and you’re trying to convince them to use your product to eliminate body odor, humor definitely makes sense. Just last year the Old Spice man visited my college…

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