Birdzi

  • Taking Proximity Tech Beyond Promotional Offers

    … Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is successful and sales have increased as customers use more promotions, many…

    Street Fight- 14 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … are shoppers ourselves, and there are certain types of information that we would want to see. Based on that, we are able to eliminate a lot of the useless content out there.” (Nevin Jethmalani, Looq) 6. Continuing with offers after consumers move inside. “Birdzi delivers personalized offers via the app and email, including a personalized weekly…

    Stephanie Miles/ Street Fight- 21 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … of that and we want to maintain the flat nature of our company as much as possible.” Three connected aspects make up the Birdzi technology: personalization, customer engagement, and in-store engagement. The personalization part processes data from a retailer to match individual shoppers with offers or specialized content. Customer engagement…

    Street Fight- 13 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … Beacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon-triggered messages are predicted…

    Stephanie Miles/ Street Fight- 7 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    … Forty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go. Retailer apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit…

    Stephanie Miles/ Street Fight- 15 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … on their mobile app and in-store engagement strategy.” (Brian Slettvet, Footmarks) 2. Leverage all the consumer touchpoints. “Retailers getting started with beacon marketing programs need to have a plan for creating awareness and educating shoppers about the benefits of using their mobile app. This means promoting the program across a variety…

    Stephanie Miles/ Street Fight- 24 readers -
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