Birdzi

  • Taking Proximity Tech Beyond Promotional Offers

    … Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is successful and sales have increased as customers use more promotions, many…

    Street Fight- 18 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … are shoppers ourselves, and there are certain types of information that we would want to see. Based on that, we are able to eliminate a lot of the useless content out there.” (Nevin Jethmalani, Looq) 6. Continuing with offers after consumers move inside. “Birdzi delivers personalized offers via the app and email, including a personalized weekly…

    Stephanie Miles/ Street Fight- 22 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … what to look for in new team members: they must fit into three pillars of the company’s new-but-strong culture. “If you aren’t a believer, you can’t work from home productively and you’re not going to survive in this environment,” Raman said. “You have to be excited about what we’re doing. All these guys on our team could walk into any company…

    Street Fight- 16 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … down with time, and adding functionality to the beacon itself, and layering management capabilities, are critical to a sustainable business model. Services like traffic analytics, proximity alerts, or even simple welcome messaging can be powerful value add services.” (Shekar Raman, Birdzi) 3. The bigger the deal, the more flexible the pricing…

    Stephanie Miles/ Street Fight- 9 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    … be a shopper who is in a large store and needs help. Using the concierge button in the app, in-store beacons will triangulate the shopper’s position, sending the customer’s information and location to a customer service associate who can find the shopper and attend to their needs.” (Shekar Raman, Birdzi) 7. In-store pickup “In-store pickup is an excellent…

    Stephanie Miles/ Street Fight- 25 readers -