Birdzi

  • Taking Proximity Tech Beyond Promotional Offers

    … to increase sales and customer loyalty. Shekar Raman is co-founder and CEO of Birdzi, a provider of strategic personalization and shopper engagement solutions. He has over 20 years of experience in the IT industry developing algorithms, managing data centers, building servers and writing code. …

    Street Fight- 15 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … otherwise be wasted on an audience that isn’t going to take that next trip. By focusing on being predictive and personal, inMarket is able to reach shoppers at relevant and receptive moments outside of stores, such as when they are likely making their shopping list, and send them contextual engagements that drive them into stores.” (Todd Dipaloa…

    Stephanie Miles/ Street Fight- 21 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up…

    Street Fight- 14 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … down with time, and adding functionality to the beacon itself, and layering management capabilities, are critical to a sustainable business model. Services like traffic analytics, proximity alerts, or even simple welcome messaging can be powerful value add services.” (Shekar Raman, Birdzi) 3. The bigger the deal, the more flexible the pricing…

    Stephanie Miles/ Street Fight- 7 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    … Forty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go. Retailer apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit…

    Stephanie Miles/ Street Fight- 22 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … they’d rather look up information on their smartphones while shopping than speak to an employee. Retailers have reacted to this shift by investing in hyperlocal technologies like beacons and mobile apps to engage customers in real time via their mobile devices. But many are finding that use of these services is low because consumers don’t realize…

    Stephanie Miles/ Street Fight- 27 readers -
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