Birdzi

  • Taking Proximity Tech Beyond Promotional Offers

    … Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is successful and sales have increased as customers use more promotions, many…

    Street Fight- 8 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … A lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data…

    Stephanie Miles/ Street Fight- 16 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … of that and we want to maintain the flat nature of our company as much as possible.” Three connected aspects make up the Birdzi technology: personalization, customer engagement, and in-store engagement. The personalization part processes data from a retailer to match individual shoppers with offers or specialized content. Customer engagement…

    Street Fight- 9 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … down with time, and adding functionality to the beacon itself, and layering management capabilities, are critical to a sustainable business model. Services like traffic analytics, proximity alerts, or even simple welcome messaging can be powerful value add services.” (Shekar Raman, Birdzi) 3. The bigger the deal, the more flexible the pricing…

    Stephanie Miles/ Street Fight- 6 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    … be a shopper who is in a large store and needs help. Using the concierge button in the app, in-store beacons will triangulate the shopper’s position, sending the customer’s information and location to a customer service associate who can find the shopper and attend to their needs.” (Shekar Raman, Birdzi) 7. In-store pickup “In-store pickup is an excellent…

    Stephanie Miles/ Street Fight- 11 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … is launched.” (Shekar Raman, Birdzi) 8. Use free Wi-Fi as a promotional tool. “All retailers should be capitalizing on giving customers access to free Wi-Fi with an option to join a type of engagement in exchange for a coupon. An example would be a Wi-Fi login with the option for social engagement, such as a ‘like’ on Facebook or a follow on Twitter, SMS…

    Stephanie Miles/ Street Fight- 18 readers -
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