Birdzi

  • Taking Proximity Tech Beyond Promotional Offers

    … to increase sales and customer loyalty. Shekar Raman is co-founder and CEO of Birdzi, a provider of strategic personalization and shopper engagement solutions. He has over 20 years of experience in the IT industry developing algorithms, managing data centers, building servers and writing code. …

    Street Fight- 18 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    … are shoppers ourselves, and there are certain types of information that we would want to see. Based on that, we are able to eliminate a lot of the useless content out there.” (Nevin Jethmalani, Looq) 6. Continuing with offers after consumers move inside. “Birdzi delivers personalized offers via the app and email, including a personalized weekly…

    Stephanie Miles/ Street Fight- 22 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up…

    Street Fight- 16 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … Beacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon-triggered messages are predicted…

    Stephanie Miles/ Street Fight- 8 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    … be a shopper who is in a large store and needs help. Using the concierge button in the app, in-store beacons will triangulate the shopper’s position, sending the customer’s information and location to a customer service associate who can find the shopper and attend to their needs.” (Shekar Raman, Birdzi) 7. In-store pickup “In-store pickup is an excellent…

    Stephanie Miles/ Street Fight- 22 readers -
  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … The notion of how to manage customer service is changing for brick-and-mortar merchants as shoppers increasingly voice their preference for communicating with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Fifty-eight percent of shoppers in a Consumer Electronics Association survey said…

    Stephanie Miles/ Street Fight- 29 readers -
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