Bitcoin And Blockchain

  • The future of marketing in a blockchain world

    … By Kiki Schirr, {grow} Contributing Columnist The world is going blockchain. Coinbase, a cryptocurrency exchange, raised at a $1.6B valuation in August. Last week the head of the IMF, Christine Lagarde, referred to the use of cryptocurrencies as “dollarization 2.0.” But blockchain isn’t only for cryptocurrencies. Blockchains can be used…

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  • Basic Attention Token looks to re-invent online advertising

    … and devices around the world. Because of the duplicate nature of each transaction, it is nearly impossible to alter or hack a block. In addition, each transaction is timestamped, verified by multiple users, and encrypted. It is a very secure system. Right now, the most famous blockchain is Bitcoin. Bitcoin is a currency, but blockchains can be applied…

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  • What is an ICO and what does it mean to new businesses?

    …. What’s the difference between a token and a bitcoin or altcoin? The simplest way to think of the difference between a token and a coin is that coins are peer to peer and have their own Blockchain (like Bitcoin itself) while tokens rest on top of another Blockchain (like Golem is on Ethereum). Ethereum, which creates smart contracts, can easily…

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  • What is Blockchain and what is its impact on marketing?

    … and be knowledgeable. Then I’ll go over other applications of Bitcoin and why it is important for marketers to be in the know. What is Blockchain? At its heart, Blockchain is a database. For Bitcoin, it serves as a public ledger. Every ten minutes all the recent transactions are written to a new “block,” which is then linked back to the old block, like a chain…

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