Bitcoin And Blockchain

    • The future of the digital marketing agency with Mitch Joel

      By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

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  • 10 Profound digital marketing trends to you need to know about now

    … to change. The power has shifted from Madison Avenue to Main Street. It’s time to transcend our marketing arrogance, our traditional organizations and silos, our budgets built on an iteration of what we did last year, and start to market our businesses in a way that reflects reality. 2) Virtual spaces Recently Facebook gave us a glimpse of what…

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  • The future of marketing in a blockchain world

    … By Kiki Schirr, {grow} Contributing Columnist The world is going blockchain. Coinbase, a cryptocurrency exchange, raised at a $1.6B valuation in August. Last week the head of the IMF, Christine Lagarde, referred to the use of cryptocurrencies as “dollarization 2.0.” But blockchain isn’t only for cryptocurrencies. Blockchains can be used…

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  • Basic Attention Token looks to re-invent online advertising

    … By Kiki Schirr, {grow} Contributing Columnist if you can’t see the video above, click here: Basic Attention Tokens Video By Kiki Schirr, {grow} Contributing Columnist These are the startling opening lines to Basic Attention Token’s business case whitepaper, the in-depth document every cryptocurrency prepares to explain their business…

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  • What is an ICO and what does it mean to new businesses?

    …. What’s the difference between a token and a bitcoin or altcoin? The simplest way to think of the difference between a token and a coin is that coins are peer to peer and have their own Blockchain (like Bitcoin itself) while tokens rest on top of another Blockchain (like Golem is on Ethereum). Ethereum, which creates smart contracts, can easily…

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  • What is Blockchain and what is its impact on marketing?

    … By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely…

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