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As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo, which provided SMB lead nurturing.
… 80 percent of B2B social media leads. Further proving its importance to B2B marketers, LinkedIn recently announced its first major leap into ad tech. Following the acquisition of Bizo last August, LinkedIn is partnering with AppNexus to expand its ad offerings. Brands will soon be able to buy ads based on LinkedIn data that will run on LinkedIn’s…