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… Street Fight Daily: Google May Make Billions on Maps’ Local Ads, Uber IPO Coming No Time Soon June 9, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanks to Local Ads, Google Maps Could Produce $1.5 Billion in New Revenue…
… What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? No need to ask as some sharpies have already figured it out, according to a recent New York Times report. It seems the answer is to become a ghost — or thousands of them. Google acknowledges…
Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign and more on whether the right audience is being targeted. Seventeen percent of SMBs are now running mobile campaigns, according to a 2014 report by Borrell, however more than half of those businesses say they’re less than thrilled with the results.