• Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem

    … What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? No need to ask as some sharpies have already figured it out, according to a recent New York Times report. It seems the answer is to become a ghost — or thousands of them. Google acknowledges…

    Street Fightin Google- 10 readers -
  • 6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

    Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign and more on whether the right audience is being targeted. Seventeen percent of SMBs are now running mobile campaigns, according to a 2014 report by Borrell, however more than half of those businesses say they’re less than thrilled with the results.

    Stephanie Miles/ Street Fight- 13 readers -
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