• Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem

    … What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? No need to ask as some sharpies have already figured it out, according to a recent New York Times report. It seems the answer is to become a ghost — or thousands of them. Google acknowledges…

    Street Fightin Google- 8 readers -
  • 6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

    … Waber, Cidewalk) 2. Making small bets in multiple areas. “We generally suggest that the small business make small bets in a few areas—test and measure results—then double down on the areas that seem to be working best and scale back, or try a different strategy, on the ones that aren’t performing as well.” (Scott Barnett, Bizyhood) 3. Testing…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -
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