Bj Fogg

  • 4 Mission-Critical Components to Executive Planning for Social Growth

    … to present information. Instead, plan what the exact steps are that people need to perform, and how to make them easier (this is a fair mangling of BJ Fogg’s Behavior Model). Take a fresh look at the messaging you currently present to your network and I’m willing to bet that it is full of declarative statements and abstract ideas. When you reframe…

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