Bl Ochman

  • How To Succeed With Earned Media: 34 Case Studies

    …. Two examples are XKCD and The Oatmeal; they get shared just because they’re wonderful. Jim Sterne of eMetrics Summit and Digital Analytics Association. He’s also author of Email Marketing; Twitter: @JimSterne 32. Asking a public relations professional to share their best example of earned media is like asking a mother who is her favorite child…

    Heidi Cohen/ Heidi Cohenin How To's- 10 readers -
  • What Most Smart Marketers Miss About Google+

    …, Ochman warns, ”There’s a learning curve, and it’s rather steep, but it’ll be worth the time you spend to learn the platform.” (For more insights, check out Ochman’s post on the top 10 reasons you can (should) use Hangouts in your digital strategy). Peg Fitzpatrick echoes this sentiment, “Google+ Hangouts are gold – connect with people in a way…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter YouTube- 12 readers -