Black Friday

Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened extremely early and offered promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many Commonwealth nations. Black Friday is not a holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day.
Posts about Black Friday
  • [WATCH NOW] Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017

    … Is it us, or does Cyber Week get bigger every year? Cyber Monday 2017 alone saw huge increases in consumer spend: shoppers spent $6.59 billion that day! With so many conversions taking place online, it’s no secret that email marketers played a major role in driving sales throughout Cyber Week. Here at Movable Ink, we saw enormous lifts…

    Movable Ink Blog- 11 readers -
  • [Infographic] Cyber Week Email Report

    … According to Adobe, consumers spent a record-breaking $6.59 billion dollars during Cyber Monday alone, a 16.8% increase over 2016. That makes Cyber Monday 2017 the biggest shopping holiday in history! As we know, email is a huge driver of online sales during the holidays. Every year, Movable Ink gathers our own data report on email marketing…

    Movable Ink Blogin EMail- 11 readers -
  • AP’s (Initial) Black Friday and Cyber Monday Results Are In!

    … The holiday shopping season is off to an impressive start! Even with the data still flowing in, Black Friday and Cyber Monday are shattering online sales records. With $6.59 billion in sales, Cyber Monday 2017 was the largest online sales day in history, an increase of 16.8% year-over-year (YOY), according to Adobe. Black Friday was up 16.9…

    Acceleration Partnersin Affiliate- 19 readers -
  • Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

    … During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf…

    Get Elastic- 21 readers -
  • Why Big Brands Need Sponsored Video Not Christmas TV Ads

    … In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American…

    Greg Jarboe/ ReelSEOin YouTube- 24 readers -
  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    … on Thanksgiving Day saw a greater average foot traffic lift of 35%. Retailers in states without Thanksgiving blue laws had a competitive lead in Foursquare’s analysis. Those retailers located in Massachusetts, Rhode Island, and Maine never made up for the ground they lost on Thanksgiving Day even once data from Black Friday and the rest of the weekend…

    Stephanie Miles/ Street Fight- 13 readers -
  • 5 Tips to Improve Your Holiday Email Experience in 2017

    … Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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