Black Friday

Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened extremely early and offered promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many Commonwealth nations. Black Friday is not a holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day.
Posts about Black Friday
    • Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

      Hans Tung, managing partner at venture capital firm GGV Capital, spoke at Ibotta’s Mobile Innovation Summit last month about secrets to finding and building billion dollar companies. More than 10 years ago, GGV invested in “a little company in China in 2003,” he told the audience. Now that company’s market value is more than $400 billion: Chinese ecommerce company Alibaba.

      Street Fight- 11 readers -
  • Your Ultimate Guide to Black Friday Email Inspiration

    … With summer winding down, the holiday season will be here before you know it. That’s why it’s so important to get ahead of the game when it comes to planning your holiday email campaigns – particularly your Black Friday campaigns. Why’s that? For starters, Black Friday 2016 sales crushed all kinds of records. Consumers spent more than $3.34…

    Movable Ink Blogin EMail- 13 readers -
  • [Webinar] Your Ultimate Guide to Black Friday Email Inspiration

    … Last year, holiday shoppers spent $3.34 billion on Black Friday online sales alone, and email marketing was a huge driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. Here’s a quick recap of Cyber Week 2016: – On Cyber Monday, most people only spent…

    Movable Ink Blogin EMail- 16 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    …. SSL2Buy, a global SSL provider, has come up with ten eCommerce trends to watch for in 2017 compiled into this beautiful infographic: The End of Black Friday and Cyber Monday – since you don’t need to leave your couch and fight in lines, ecommerce is reducing the impact of these sales days and purchase behavior is spreading to the entire month…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    … to mobile will continue: It’s no secret that people love their mobile devices, with American consumers now spending three hours per day on their mobile devices, according to eMarketer. In fact, shopping on mobile reached record highs this holiday season, with Black Friday becoming the first day in retail history to drive more than $1 billion in mobile…

    David Cohen/ AllFacebookin Mobile Facebook- 32 readers -
  • Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales

    … I recently watched a video of a Target manager standing atop his checkout, delivering a rousing speech to his staff before opening the door to Black Friday shoppers, rallying his troops as if he was preparing them for battle. In 2016, the mayhem that was Black Friday was bigger than ever. Although shoppers spent on average $10 less than…

    Marketing Technology Blog- 28 readers -
  • Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic)

    … participants had no third-party mobile security applications installed on their devices. And there’s a lot at stake in the mobile shopping space. According to a press release from Trustlook: More than one-third of Black Friday sales ($1.2 billion) were conducted via mobile devices, according to Adobe, up 33 percent from a year ago. Moreover, PayPal saw one…

    Inside Facebook- 23 readers -
  • Five most interesting search marketing news stories of the week

    …’ viewing time on average. Over on our sister site ClickZ, Tereza Litsa took a look at how neuroscience can activate brains in a mobile world. And speaking of advertising, take our 10-minute survey to tell us how the events of 2016 affected your advertising spend, and you could win an iPad mini in time for Christmas! What is mobile ad viewability…

    Search Engine Watch- 18 readers -
  • Cyber Week 2016 by the Numbers, Plus Our Favorite Cyber Week Campaigns

    … for 36% of all sales, with 11% derived from tablets,” Nelson writes. Cyber Monday by the numbers While Black Friday saw a ton of growth, Cyber Monday was not to be outdone: according to Adobe, it was the largest online sales day in history, resulting in $3.39 billion in online sales. That’s a 10.2% increase year-over-year. “Cyber Monday…

    Movable Ink Blogin EMail- 24 readers -
  • Month In Numbers – November 2016

    … Whether or not you’ve started your holiday shopping, the end of November tends to be the biggest push in consumer purchasing for this quarter. With Black Friday and Cyber Monday just passed, the amount of money spent was absolutely staggering. How does this balance between desktop and mobile? Will we see further argument for the necessity…

    Attacat of Edinburgh- 15 readers -
  • Cyber Weekend: The Best Email Marketing Campaigns of 2016

    … The week of Thanksgiving is the official kickoff to the holiday season, and for retailers, that means increasing their digital marketing game. Through some people choose to avoid offline shopping on Black Friday, the entire time period between Thanksgiving night through Cyber Monday, has now been named "Cyber Weekend." This allows ecommerce…

    ROI Factor Blogin EMail- 32 readers -
  • Mobile Devices Driving Longer Holiday Shopping Season

    … During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday. According to the report…

    AllFacebook- 27 readers -
  • OK Go Slows Down ‘The One Moment’ for Morton Salt’s #GivingTuesday

    … It Goes Again' has tallied another 34 million views, making it the band’s most popular video (if you add back all the missing views). If you haven't seen it, it's definitely worth a watch, if only to see how many brands and creators have copied various aspects. Nevertheless, the band soldiered on – demonstrating conclusively that they weren’t…

    Greg Jarboe/ ReelSEOin YouTube- 32 readers -
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