Black Friday

Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened extremely early and offered promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many Commonwealth nations. Black Friday is not a holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day.
Posts about Black Friday
    • How to get the best visibility for your PPC ads in the run-up to Black Friday

      In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to Black Friday 2017, indexing more than 15,000 ad ...

      Search Engine Watchin Paid Search- 26 readers -
    • Black Friday SEO: Last-minute tips for the holiday season

      Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at t ...

      Search Engine Watch- 15 readers -
  • [Infographic] Cyber Week Email Report

    … and then buy once they’re ready. Email read lengths were highest on Black Friday Interestingly, Black Friday read rates – with 49% of consumers spending 15 seconds or more reading email – were higher than any other day during Cyber Week, including Cyber Monday. There are a few reasons for this. First, Black Friday isn’t a national holiday, so lots…

    Movable Ink Blogin EMail- 8 readers -
  • AP’s (Initial) Black Friday and Cyber Monday Results Are In!

    The holiday shopping season is off to an impressive start! Even with the data still flowing in, Black Friday and Cyber Monday are shattering online sales records. With $6.59 billion in sales, Cyber Monday 2017 was the largest online sales day in history, an increase of 16.8% year-over-year (YOY), according to Adobe. Black Friday was up 16.9% from last year with $5.03 billion in sales.

    Acceleration Partners- 13 readers -
  • Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

    … During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf…

    Get Elastic- 20 readers -
  • Why Big Brands Need Sponsored Video Not Christmas TV Ads

    … by a series of 11 tweets which include videos. Five of these include videos that are 2 minutes long. But, half of dozen include the @username of an influencer and a video that’s 5-seconds long. So, John Lewis was using a dash of influencer marketing to promote its Christmas ads this year. The Battle of the Christmas TV Ads Nevertheless, if you were one…

    Greg Jarboe/ ReelSEOin YouTube- 18 readers -
  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    … on Thanksgiving Day saw a greater average foot traffic lift of 35%. Retailers in states without Thanksgiving blue laws had a competitive lead in Foursquare’s analysis. Those retailers located in Massachusetts, Rhode Island, and Maine never made up for the ground they lost on Thanksgiving Day even once data from Black Friday and the rest of the weekend…

    Stephanie Miles/ Street Fight- 11 readers -
  • 5 Tips to Improve Your Holiday Email Experience in 2017

    … Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000 internet retailers’ (IR1000) emails that included “Black Friday” or “Cyber Monday” in the subject line. They’ve concluded that you can improve your overall email delivery, email open, and email purchase rates…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Black Friday Web Hosting Deals – Save Up To 80% Off Web Hosting

    … Please note: The following discounts will be available 12:00 a.m. Eastern Standard Time, Black Friday, November 24th, 2017. Looking for Black Friday Web Hosting Deals? We’re not that far away! In less than 30 days, we’re going to be having our biggest web hosting sale of the year on November 24th, 2017, Black Friday! 2017 […] The post Black Friday Web Hosting Deals – Save Up To 80% Off Web Hosting appeared first on Startup Hero. …

    Ryan Gray/ IMGRIND- 7 readers -
  • Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

    … event in the world – bigger than Black Friday and Cyber Monday combined.” Alibaba also generates significantly more money in sales on Singles Day than Amazon does on Prime Day – almost $18 billion in 2016 compared to Amazon’s estimated $1 billion in 2017. Alibaba does have about six years more experience with its event compared to Amazon, which…

    Street Fight- 13 readers -
  • Your Ultimate Guide to Black Friday Email Inspiration

    … With summer winding down, the holiday season will be here before you know it. That’s why it’s so important to get ahead of the game when it comes to planning your holiday email campaigns – particularly your Black Friday campaigns. Why’s that? For starters, Black Friday 2016 sales crushed all kinds of records. Consumers spent more than $3.34…

    Movable Ink Blogin EMail- 14 readers -
  • [Webinar] Your Ultimate Guide to Black Friday Email Inspiration

    … Last year, holiday shoppers spent $3.34 billion on Black Friday online sales alone, and email marketing was a huge driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. Here’s a quick recap of Cyber Week 2016: – On Cyber Monday, most people only spent…

    Movable Ink Blogin EMail- 18 readers -
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