Black Friday & Cyber Monday

  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    …, although many brands have pivoted from the Black Friday strategies of the past, the day is still a mainstay and requires consideration for every retail marketer. How do consumers really feel about Black Friday, and how should marketers respond this holiday season? Below are three takeaways from a report my company (Crimson Hexagon) put together…

    Marketing Land- 24 readers -
  • At Amazon.com, Black Friday began today

    … games expanded voice shopping, plus “hundreds of exclusive deals” for voice shoppers via the Amazon device family (Echo, Dot, etc.) So what’s gonna happen when it’s really Black Friday — i.e., November 25th? Amazon is promising special Black Friday discounts that entire week, and then an entire of week of Cyber Monday deals the week after. About…

    Matt Mcgee/ Marketing Land- 12 readers -
  • Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

    … Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black…

    Ginny Marvin/ Marketing Land- 12 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … — indicating people took the opportunity to buy these new devices for themselves or others. The data utilized for the purposes of these analyses were drawn from tens of millions of smartphone- and tablet-based online ad impressions running through the Chitika network. All impressions included within the sample were generated by users within North…

    Andrew Waber/ Marketing Land- 19 readers -
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