Black Friday & Cyber Monday

  • Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

    … Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black…

    Ginny Marvin/ Marketing Land- 8 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … — indicating people took the opportunity to buy these new devices for themselves or others. The data utilized for the purposes of these analyses were drawn from tens of millions of smartphone- and tablet-based online ad impressions running through the Chitika network. All impressions included within the sample were generated by users within North…

    Andrew Waber/ Marketing Land- 9 readers -
  • Black Friday & Cyber Monday Driving More Social Conversation Than Ever

    … your content to meet your customers on their journey,” Salesforce’s Kyle Lacy said in a release. “So, while many marketers may have planned to push the keyword ‘Cyber Monday’ on Sunday, it actually didn’t resonate as strongly as ‘Black Friday,’ or even just ‘sale’ or ‘deal.’ ” But Do Conversations Drive Sales? How much sales are being driven…

    Martin Beck/ Marketing Landin Social- 8 readers -
  • Black Friday Starts Today On

    … You may have heard a few recent comments from the retail and e-commerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On, Black Friday began today — a full week early — and will continue for eight days through…

    Matt Mcgee/ Marketing Land- 9 readers -
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