Black Friday & Cyber Monday

  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … Jet allows the company to compete head-to-head with Amazon. To keep up and meet consumers on the platforms and channels they prefer, other brands should make their online shopping experiences as seamless and user-friendly as possible. In many ways, Amazon’s rise has changed the retail game. The growing number of people opting to shop online…

    Marketing Land- 15 readers -
  • At Amazon.com, Black Friday began today

    … games expanded voice shopping, plus “hundreds of exclusive deals” for voice shoppers via the Amazon device family (Echo, Dot, etc.) So what’s gonna happen when it’s really Black Friday — i.e., November 25th? Amazon is promising special Black Friday discounts that entire week, and then an entire of week of Cyber Monday deals the week after. About…

    Matt Mcgee/ Marketing Land- 11 readers -
  • Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

    … Friday and sales were lackluster this year, meanwhile Cyber Monday produced another e-commerce sales record. Online sales topped $3 billion on Cyber Monday, according to Adobe. The company says 200 million visits to 4,500 retail websites generated $3.07 billion, an increase of 16 percent from a year ago. That makes it the biggest day of online…

    Ginny Marvin/ Marketing Land- 11 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … Widely-cited National Retail Foundation data suggested that Black Friday 2014 wasn’t nearly as successful from a sales perspective as previous years – a trend that was also reflected in Cyber Monday data the following week. Brands and retailers didn’t seem too concerned, with the prevailing logic being that the holiday shopping season has…

    Andrew Waber/ Marketing Land- 15 readers -
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