Black Friday & Cyber Monday

  • At Amazon.com, Black Friday began today

    … Your calendar says it’s Tuesday, November 1st. Nevermind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five minutes between now and December 22nd…

    Matt Mcgee/ Marketing Land- 10 readers -
  • Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

    … Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black…

    Ginny Marvin/ Marketing Land- 10 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … Widely-cited National Retail Foundation data suggested that Black Friday 2014 wasn’t nearly as successful from a sales perspective as previous years – a trend that was also reflected in Cyber Monday data the following week. Brands and retailers didn’t seem too concerned, with the prevailing logic being that the holiday shopping season has…

    Andrew Waber/ Marketing Land- 10 readers -
  • Black Friday Starts Today On Amazon.com

    … You may have heard a few recent comments from the retail and e-commerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and will continue for eight days through…

    Matt Mcgee/ Marketing Land- 10 readers -
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