Black Friday & Cyber Monday

  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … It’s almost hard to remember at this point, but it wasn’t long ago that Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black Friday can feel like an entire season; brands are launching sale days in advance and wrapping Cyber Monday into the same campaigns. However…

    Marketing Land- 19 readers -
  • At Amazon.com, Black Friday began today

    … games expanded voice shopping, plus “hundreds of exclusive deals” for voice shoppers via the Amazon device family (Echo, Dot, etc.) So what’s gonna happen when it’s really Black Friday — i.e., November 25th? Amazon is promising special Black Friday discounts that entire week, and then an entire of week of Cyber Monday deals the week after. About…

    Matt Mcgee/ Marketing Land- 11 readers -
  • Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

    … Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black…

    Ginny Marvin/ Marketing Land- 12 readers -
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