Black Friday & Cyber Monday

  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    …, although many brands have pivoted from the Black Friday strategies of the past, the day is still a mainstay and requires consideration for every retail marketer. How do consumers really feel about Black Friday, and how should marketers respond this holiday season? Below are three takeaways from a report my company (Crimson Hexagon) put together…

    Marketing Land- 26 readers -
  • At Amazon.com, Black Friday began today

    … Your calendar says it’s Tuesday, November 1st. Nevermind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at www.amazon.com/blackfriday, promising new deals as often as every five minutes between now and December 22nd…

    Matt Mcgee/ Marketing Land- 12 readers -
  • Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

    … Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday”. Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black…

    Ginny Marvin/ Marketing Land- 12 readers -
  • In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

    … America, and are segmented based on device type. For the purposes of clarity, both the tablet and smartphone graphs focus solely on the most popular devices in that category from a usage share perspective. Additionally, to provide an accurate picture of how Black Friday web traffic deviates from “normal” days, both data sets compare each device’s…

    Andrew Waber/ Marketing Land- 19 readers -
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