Black Friday & Cyber Monday

  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … It’s almost hard to remember at this point, but it wasn’t long ago that Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black Friday can feel like an entire season; brands are launching sale days in advance and wrapping Cyber Monday into the same campaigns. However…

    Marketing Land- 28 readers -
  • At Amazon.com, Black Friday began today

    … games expanded voice shopping, plus “hundreds of exclusive deals” for voice shoppers via the Amazon device family (Echo, Dot, etc.) So what’s gonna happen when it’s really Black Friday — i.e., November 25th? Amazon is promising special Black Friday discounts that entire week, and then an entire of week of Cyber Monday deals the week after. About…

    Matt Mcgee/ Marketing Land- 12 readers -