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This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to its audience – and to reward accordingly with higher search rankings – also in ...
… the theories behind them in mind. I still find this interview with Alex to be extremely helpful. It’s sort of “gaming the system” and not really White Hat SEO. In regards to #2 and gaming the system and doing things that are un-natural to look natural to Google (and I know I’m probably opening up a huge can of worms here), there are a lot of points…