Blair Symes

  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization. Don’t restrict yourself to the same tactics you’ve always used with desktop ads: Take advantage of the wide variety of targeting and conversion options Facebook and smartphones offer, accurately measure results and keep optimizing for what’s really working. Blair Symes is director of content marketing at call-attribution platform DialogTech. Image courtesy of Shutterstock. …

    Inside Facebookin Facebook Retargeting- 25 readers -