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By David Cohen on Oct. 11, 2016 - 4:00 PM Facebook previewed its 2016 Global Partner Summit, which is being held Oct. 18 and 19 in San Francisco. Speakers on the first day will include: Vice president of partnerships Blake Chandlee will kick things off and introduce the event. Head of global marketing communications Heather Freeland will discuss connections that count.
… effective marketing campaigns. We expect to see great results as marketers continue to pair Facebook custom audiences with both email marketing and direct-mail campaigns. Readers: Did the results of the study by Facebook and Salesforce Marketing Cloud surprise you at all? …
… Facebook's Preferred Marketing Developer program has a new global director, as Vice President of Global Partnerships Blake Chandlee announced in a post to the PMD News group that Steve Irvine, currently director of business strategy and activation for global vertical strategy for Facebook Canada, will assume the role and report to Chandlee. I am…
… performance, Experian exposed different groups of people in the U.S. to different spending levels of Facebook ads in News Feed and the right-hand column. The campaigns took place over a two-week test period in the first quarter of 2014. So what did Kenshoo and Facebook find? There was a 19 percent average increase in total conversions among…